Levi's India × Diljit Dosanjh Dil-Luminati India Tour, 2024

Ad film · 2 Sep 2026

Second India chapter of the global 'Behind Every Original' platform, again starring Alia Bhatt. The brand film is built like a mixtape, following her through a subway corridor, a street corner and a pub to show the many sides of one person and how a single Levi's wardrobe can be styled many ways.

Talent: Alia Bhatt.

Integrated campaign · 13 Mar 2026

India rollout of Levi's 2026 global campaign, with Alia Bhatt as the face. The idea celebrates the mindset behind originality (curiosity, conviction, seeing the world differently) and positions her reinvention as the embodiment of the global narrative.

Talent: Alia Bhatt.

Launch · 11 Sep 2025

A Fall/Winter 2025 campaign declaring baggy denim back, with Alia Bhatt leading the women's fits (Baggy Dad Barrel, XL Straight) and Diljit Dosanjh the men's (578 Baggy, Extra Baggy). Bhatt's first campaign for the brand, run on levi.in and across stores nationwide.

Talent: Alia Bhatt, Diljit Dosanjh.

Launch · 20 Apr 2024

Summer campaign with Deepika Padukone pushing the women's loose-fit range (Low Loose, High Loose, '94 Baggy and '94 Baggy Wide Leg) as an invitation to explore and experiment with '90s and Y2K silhouettes.

Talent: Deepika Padukone.

Partner · Event · 2024

Returning partner; 'Levi's Tailorshop' with 15 artist-designed pieces.

Associate sponsor · TV show · 7 Oct 2023

Associate sponsor on the season that premiered 7 October 2023 on Sony Entertainment Television.

Ad film · 22 Sep 2023

Film that opens with Deepika Padukone slipping away from a set into an auto-rickshaw; her impromptu night out threads together other characters' instinctive moments, under the 'Live in Levi's' idea. Also showcased the new relaxed, baggy and overdyed fits.

Talent: Deepika Padukone.

Partner · Event · 2023

Brand partner; ran the 'Tailorshop' customisation pop-up.