Society Tea
Society Tea sponsors 3 properties, mostly music, then culture, arts and literature, and has 3 campaigns on record. 1 confirmed in 2026.
4 of 6 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Listed under Partners; afaqs! reports Society as Exclusive Tea Partner
Beverage · Event · 2024
Tea partner of the India leg.
Campaigns
With the agency and talent where the trade press named them.
Regional · 26 Feb 2025
A Marathi and Hindi ad film for Society's dust tea in which Riteish Deshmukh plays Kadak Surve, a tough cop standing in for strong kadak chai; made for Maharashtra and run on Meta and YouTube.
Talent: Riteish Deshmukh.
Ad film · 18 Feb 2025
A nostalgic commercial for the Spice Secrets pickle range about the tastes of childhood meals and recipes handed down in families, released on Facebook, Instagram and YouTube.
Integrated campaign · 13 Dec 2023
A freshness campaign shot in tea gardens, with pickers carrying Society Tea packs in place of baskets across misty hills; it ran in print, outdoor, retail, television and online, and in May 2024 was extended to Amazon delivery boxes in Mumbai and Bengaluru through Amazon Ads' on-box advertising.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Society Tea | 3 | 1 | 3 | Music | 2026 |
| Coca-Cola India | 13 | 8 | 10 | TV and streaming | 22 Aug 2026 |
| Bisleri | 24 | 12 | 9 | Running and fitness | 2027 |
| Red Bull India | 13 | 7 | 1 | Esports and gaming | 2026 |
| Tata Consumer Products | 2 | 3 | 9 | Film | 22 Aug 2026 |
Where peers sponsor and Society Tea doesn't
| Property | Peers on it |
|---|---|
| Mohun Bagan Super Giant | Coca-Cola India, Tata Consumer Products |
| Battlegrounds Mobile India Masters Series | Bisleri, Red Bull India |
| International Film Festival of India (IFFI), Goa | Bisleri |
| Comic Con India | Red Bull India |
| Pushpa 2: The Rule | Tata Consumer Products |
| Serendipity Arts Festival | Coca-Cola India |
| India Art Fair | Bisleri |
| ET NOW Global Business Summit | Bisleri |
Questions people ask
What does Society Tea sponsor?
Society Tea has 3 confirmed sponsorship properties on record, mostly in music, then culture, arts and literature, including Kala Ghoda Arts Festival, Zomaland by Zomato, Bryan Adams So Happy It Hurts India Tour. The latest is dated 2026.
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