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Monumentum sponsorship report · Maybelline New York · data as of 4 Oct 2026
Maybelline New York
Maybelline New York sponsors 2 properties, mostly music, and has 2 campaigns on record.
2Properties sponsored
2Campaigns
2Ambassadors
2024Latest deal
4 of 4 rows on this page confirmed on their sourceHow we check
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More from L'Oréal India
Maybelline New York is a L'Oréal India brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| L'Oréal India · company, all its brands | 4 | 2 | 8 | 2025 |
| Garnier | 2 | 1 | 2 | 2025 |
| L'Oréal Paris | 0 | 0 | 3 | Undated |
Ads running in India
1 ad on Facebook and Instagram, newest first. Meta's Ad Library, 6 Nov 2026.
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Ambassadors
Talent named in Maybelline New York's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Suhana Khan | Past | 4 Jun 2024 | 4 Jun 2024 |
| PV Sindhu | Past | 3 Sep 2022 | 3 Sep 2022 |
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 4 Jun 2024
A digital video commercial for the Super Stay Lumi-Matte Foundation launch, tagline 'Longwear Goes Light As Air', featuring brand ambassador Suhana Khan; the campaign drew over 3 million impressions and 3.8 million video views.
Agency: Schbang Motion Pictures. Talent: Suhana Khan.
Purpose · 3 Sep 2022
A mental-health destigmatisation program partnered with nonprofit Sangath offering a toll-free counselling helpline, launched with Olympian PV Sindhu as ambassador encouraging young people to talk about mental health.
Talent: PV Sindhu.
Agencies
Credited on Maybelline New York's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Schbang Motion Pictures | 1 campaign | 4 Jun 2024 |
People
Marketing leaders reported in Maybelline New York roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Rushina VakhariaAGM - Communication & Content | AGM - Communication & Content | 2 Jun 2026 | MediaNews4U |
Questions people ask
What does Maybelline New York sponsor?
Maybelline New York has 2 confirmed sponsorship properties on record, mostly in music, including Lollapalooza India, Vh1 Supersonic. The latest is dated 2024.
Which agency works on Maybelline New York's campaigns?
Credited on Maybelline New York campaigns: Schbang Motion Pictures (1 campaign, latest 4 Jun 2024).
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From monumentum.in/brand/maybelline-new-york, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.