HDFC Bank
HDFC Bank sponsors 5 properties, mostly culture, arts and literature, then business, tech and industry, and has 3 campaigns on record. 3 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Brought To You By at the event; wording as printed on the official partner page.
Partner · Event · 2026
Listed under Supported by on the festival's own site.
Partner · Event · 2025
Listed under the heading 'EVENT PARTNERS' on the official Chennai Comic Con 2025 partner banner.
Partner · Event · 2025
Brought To You By at the event; wording as printed on the official partner page.
Banking · Event · 2024
Named among the tour's 15+ brand partnerships in the EY-cited impact coverage; card partner on ticketing.
Partner · Event · 2024
Named a Key Event Partner: 'Key Event Partners include brands such as CELIO, HDFC, Comedy Central, OnePlus, PepsiCo & VH1.'
Partner · Event · 2023
Listed under the heading 'EVENT PARTNERS' on the official Delhi Comic Con 2023 partner banner.
Ambassadors
Talent named in HDFC Bank's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Nora Fatehi | Past | 30 Jan 2024 | 30 Jan 2024 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 14 Aug 2026
A fraud-awareness push starring HDFC Bank's social-media character Vigil Aunty alongside seven stand-up comedians in a seven-episode comedy special streaming on JioHotstar from August 15, 2026, urging customers to pause before reacting to suspicious digital requests, timed to India's 80th Independence Day.
Agency: Kinnect.
Purpose · 30 Jan 2024
A refresh of HDFC Bank's Vigil Aunty fraud-awareness character featuring actress Nora Fatehi, addressing deepfakes and digital fraud.
Talent: Nora Fatehi.
Purpose · 16 Aug 2022
The original Vigil Aunty campaign, HDFC Bank's safe-banking mascot introduced with actress Lola Kutty to promote fraud awareness among customers.
Talent: Lola Kutty.
Agencies
Credited on HDFC Bank's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Kinnect | 1 campaign | 14 Aug 2026 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| HDFC Bank | 5 | 3 | 3 | Culture, arts and literature | 14 Aug 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and HDFC Bank doesn't
| Property | Peers on it |
|---|---|
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
| Jashn-e-Rekhta | SBI |
| Tata Mumbai Marathon | IDFC FIRST Bank |
Questions people ask
What does HDFC Bank sponsor?
HDFC Bank has 5 confirmed sponsorship properties on record, mostly in culture, arts and literature, then business, tech and industry, including Global Fintech Fest, Goa Arts and Literature Festival, Antaragni. The latest is dated 14 Aug 2026.
Which agency works on HDFC Bank's campaigns?
Credited on HDFC Bank campaigns: Kinnect (1 campaign, latest 14 Aug 2026).
Know when HDFC Bank signs something new
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