HSBC India
HSBC India sponsors 9 properties, mostly music, then kabaddi, hockey, tennis and more, and has 2 campaigns on record. 2 confirmed in 2026.
11 of 12 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Title · Event · 2026
The wall's "SVNS Title Partner" - the bank titles the world series, not the Dubai festival.
Banking · Event · 2026
Innovation Leadership Partner at the event; wording as printed on the official partner page.
Associate · Event · 2025
Global Partner of Abu Dhabi Art 2025; also presented the Beyond Emerging Artists commissions.
Title · Event · 2025
Title sponsor; the bank's name sits in the tournament title on the DP World Tour's own 2025 event page.
Presenting · Event · 2025
"Presented by HSBC" across the full multi-city tour, including the 2025 Delhi, Mumbai and Chennai legs.
Presenting · Event · 2025
Named in the announcement as one of the brands the tour is "supported by"; HSBC also ran the 9 December 2024 cardholder pre-sale.
Presenting · Event · 2024
"Presented by HSBC"; HSBC cardholders also got the 21 October 2024 pre-sale.
Title · Event · 2024
Title sponsor of the India leg.
Show 2 more
Banking · Event · 2024
Named among the tour's 15+ brand partnerships in the EY-cited impact coverage.
Banking · Event · 2024
Exclusive card-holder pre-sale partner; HSBC cardholders got access from 27 August 2024 via the Zomato app's Live tab.
Ambassadors
Talent named in HSBC India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kareena Kapoor Khan | Current | 9 Oct 2025 | 9 Oct 2025 |
| Virat Kohli | Past | 10 Jun 2024 | 10 Jun 2024 |
| Kamiya Jani | Past | 10 Jun 2024 | 10 Jun 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 9 Oct 2025
A 60-second film with Kareena Kapoor Khan playing herself across her roles as actor, athlete, traveller and mother, used to set out the four pillars of the reworked Premier proposition: wealth, health, travel and international banking.
Talent: Kareena Kapoor Khan.
Integrated campaign · 10 Jun 2024
Five 30-second films pairing brand influencer Virat Kohli with actors and creators including Aamir Ali and Kamiya Jani, each explaining one product: home loans, credit cards, NRI accounts, Premier and employee banking.
Talent: Virat Kohli, Aamir Ali, Kamiya Jani.
5 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 10 Feb 2026
HSBC is named as a sponsor in the show notes of 1 episode on 2026-02-10, most recently 'The KOKO Show Takes Over WA at the HSBC Perth SVNS'.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Hsbc is listed among Tottenham Hotspur's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Hsbc is on BWF TV's YouTube sponsor wall, carried in 6 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| HSBC India | 9 | 2 | 2 | Music | 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| Axis Bank | 2 | 7 | 12 | Culture, arts and literature | 29 Aug 2026 |
Where peers sponsor and HSBC India doesn't
| Property | Peers on it |
|---|---|
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Serendipity Arts Festival | Axis Bank |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Kaun Banega Crorepati season 17 | SBI |
| Jashn-e-Rekhta | SBI |
Questions people ask
What does HSBC India sponsor?
HSBC India has 9 confirmed sponsorship properties on record, mostly in music, then kabaddi, hockey, tennis and more, including Dubai Rugby Sevens, Global Fintech Fest, Abu Dhabi Art. The latest is dated 2026.
Who are HSBC India's brand ambassadors in 2026?
Campaigns since April 2025 feature Kareena Kapoor Khan. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when HSBC India signs something new
One email when HSBC India or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
Work at HSBC India? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.