Week of 2 Feb 2026
22 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
17 campaigns
Festive · 2 Feb 2026
A nationwide brand campaign fronted by brand ambassador Shah Rukh Khan ahead of the ICC Men's T20 World Cup 2026, directed by filmmaker Vasan Bala and built around a 1990s-nostalgic reimagining of the song 'Yeh Dil Deewana' from Khan's film Pardes; spans a campaign film, on-ground experiences, dealership activation and mass-media outreach, plus a 'Cricket ka Sabse Bada Deewana' UGC contest.
Talent: Shah Rukh Khan.
Integrated campaign · 2 Feb 2026
A Valentine's push for Platina Hide & Seek choco chip cookies with Ananya Panday and Lakshya, positioning the cookie as an icebreaker for first conversations. Limited-edition packs carried a QR code for a dance-video contest, with the winning entry going on pack. Directed by Sarah Dacosta.
Agency: Thought Blurb Communications. Talent: Ananya Panday, Lakshya.
Integrated campaign · 2 Feb 2026
A BPCL-led, PNGRB-backed nationwide City Gas Distribution industry campaign to accelerate PNG and CNG adoption, built around the line 'Har Ghar PNG, Har Gaadi CNG – Jiyo Non-Stop Zindagi'; actors Sakshi Tanwar and Ravi Kishan front separate films for PNG and CNG respectively.
Agency: ONE Advertising. Talent: Sakshi Tanwar, Ravi Kishan.
Launch · 2 Feb 2026
A refreshed chapter of Bata's long-running 'Make Your Way' campaign built around the Victoria Ballerina shoe range, with actor Sanjana Sanghi signed as the new face positioning the ballerina silhouette as an everyday staple.
Talent: Sanjana Sanghi.
Festive · 3 Feb 2026
A Valentine's campaign with brand ambassador Aneet Padda that asked couples to name their own Valentine's Day rather than the calendar one. Shoppers wrote their love stories in Mia stores until 15 February for Aneet to read, and the brand launched a bee and honeycomb themed collection alongside.
Talent: Aneet Padda.
Digital/social · 3 Feb 2026
A digital film for Himalayan natural mineral water set in a noisy cafe, where the overwhelmed lead asks for one bottle of peace, cut against still shots of the Himalayan landscape.
Other · 3 Feb 2026
A game-led platform built with Leo India and Aeos Group that turns a player's in-game behaviour plus a psychometric test into a 'Career Mode' report of skills such as teamwork and decision-making under pressure, at bgmicareermode.com. Launched on digital with celebrity and creator amplification and college activations in Mumbai, Pune, Kolkata and Jaipur.
Agency: Leo India.
Integrated campaign · 3 Feb 2026
A summer campaign that pushes 7UP's Super Duper Refresher line through snow-led imagery, launched with a 20 rupee value pack to widen the brand's price ladder.
Other · 4 Feb 2026
A campaign fronted by actress Nataša Stanković that sells Insight's safety credentials rather than glamour: dermatologically tested, PETA-certified, vegan, made-in-India makeup across a 350-plus SKU range. Format and media were not specified in the coverage.
Talent: Nataša Stanković.
Purpose · 4 Feb 2026
A nationwide stress-awareness drive built on a 10-question self-assessment that drew over 75,000 responses; the findings (women and 18-34 year olds most stressed, Delhi the most stressed city) were released as a report, with Ashwagandha positioned as the brand's adaptogen answer.
Sports · 4 Feb 2026
Launched with the signing of India cricketers Shivam Dube and Varun Chakravarthy ahead of the upcoming World Cup, the campaign pairs Dube's power with Chakravarthy's composure to make the case that everyday movement builds mental resilience as much as physical performance, under the brand's 'Sound Mind, Sound Body' philosophy. Carried on ASICS India's Instagram.
Talent: Shivam Dube, Varun Chakravarthy.
Festive · 4 Feb 2026
Brand platform built around Apollo Tyres' title sponsorship of the Indian cricket team ahead of the T20 World Cup, opening with a film on Virat Kohli, Rohit Sharma, Shubman Gill, KL Rahul and Arshdeep Singh, later extended in June 2026 to spotlight the women's team ('Women in Blue') ahead of their World Cup.
Talent: Virat Kohli, Rohit Sharma, Shubman Gill, KL Rahul, Arshdeep Singh.
Purpose · 5 Feb 2026
A nationwide awareness campaign aimed at shifting obesity in India from a stigma to a science-led conversation, framing medical consultation as an empowering step rather than a last resort, built around everyday struggles and real-life outcomes rather than fear messaging.
Agency: Saatchi & Saatchi India.
Purpose · 6 Feb 2026
On-ground road-safety campaign with HDFC Bank and local traffic police across 12 cities in Maharashtra, Gujarat, Karnataka and Tamil Nadu during National Safety Month: riders with helmets got a 'Paid in Advance' receipt at signals, riders without one were stopped for a signal cycle and handed a symbolic bill of what an unhelmeted ride could cost. 2,812 receipts handed out.
Festive · 6 Feb 2026
A Valentine's Day campaign continuing 5 Star's long-running anti-Valentine's positioning, offering 1 million sponsored 'do nothing' dates as a twist on its usual counterculture creative route, made with Ogilvy.
Agency: Ogilvy.
Launch · 7 Feb 2026
A digital-first, e-commerce-only limited capsule pitched as a work-to-weekend wardrobe. Khushi Kapoor wears the key pieces, with her pet written into the shoot to sell the comfort angle.
Talent: Khushi Kapoor.
Digital/social · 7 Feb 2026
Ajio's first branded micro-drama under its new AJIO Originals content slate: a six-episode, Instagram-first series about three flatmates, released as 180-second episodic drops timed to Valentine's week and directed by filmmaker Afroz Khan of Orange Elephant.
Talent: Anya Singh, Rohan Gurbaxani, Helly Thakkar.
Gulf
5 campaigns
Integrated campaign · 2 Feb 2026
A business-to-business campaign urging shippers in construction materials, petrochemicals, metals and containerised cargo to move long-haul and bulk freight off the roads and onto the national network. It ran across trade media, industry forums and digital platforms, carried by customer case studies rather than consumer creative.
Launch · 5 Feb 2026
A 360-degree regional campaign for the opening of Saudi Arabia's first theme park and its Falcons Flight roller coaster, running on TV, radio, OOH and DOOH, TikTok, Meta and Snap, with programmatic on YouTube and DV360, content integration on The Voice, a livestreamed opening ceremony and influencer activations around Riyadh with promo codes.
Agency: Leo Burnett KSA.
Festive · 5 Feb 2026
A Ramadan campaign from Arabian Automobiles, the AW Rostamani company that holds the INFINITI franchise for Dubai, Sharjah and the Northern Emirates. It offered buyers of the QX80 and QX60 a choice between a monthly lease, a complimentary service, warranty and insurance package, or a cash saving, running through the holy month in the three markets.
Launch · 6 Feb 2026
Shahid put its regional marketing behind the exclusive MENA streaming release of Kaouther Ben Hania's Oscar-nominated Gaza film, which MBC Studios co-financed. The push followed a festival run through Doha, Marrakech, the Red Sea and Carthage and a limited cinema release across ten Arab markets, and was timed to the film's expanding US release.
Talent: Kaouther Ben Hania.
Integrated campaign · 8 Feb 2026
IKEA commissioned artists in the UAE, Qatar and Oman to reinterpret its furniture and decor using traditional motifs and materials. Mohammed Al Attar in Oman, Muhra Al Muhairi in the UAE and Asmaa Al Mannai in Qatar each made one-off pieces, shown in store with the story behind them, alongside artist-led workshops for IKEA Family members and a social strand inviting people to share what home means to them.
Agency: Memac Ogilvy. Talent: Mohammed Al Attar, Muhra Al Muhairi, Asmaa Al Mannai.