Win Over Weight
A nationwide awareness campaign aimed at shifting obesity in India from a stigma to a science-led conversation, framing medical consultation as an empowering step rather than a last resort, built around everyday struggles and real-life outcomes rather than fear messaging.
| Brand | Cipla |
|---|---|
| Agency | Saatchi & Saatchi India |
| Talent | Not named |
| Channels | digital |
| Source | Lokmat Times (ANI/BusinessWire) |
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