Week of 9 Feb 2026
24 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
20 campaigns
Sponsorship activation · 9 Feb 2026
The Leela closed the fourth season of its Maharaja Sawai Man Singh Polo Cup in Jaipur with a pre-finale gala at its newly unveiled Amber Terrace and an exhibition match, fronted by 'Icon of India' Sawai Padmanabh Singh and captain of The Leela Polo Team.
Talent: Sawai Padmanabh Singh.
Ad film · 9 Feb 2026
A corporate brand film shifts focus from trucks to the drivers, fleet owners and entrepreneurs who keep India moving, introducing 'Better Always' as an ongoing point of view on continuous progress rather than a campaign tagline. Ran across digital, television and cinema.
Agency: Ogilvy India.
Purpose · 9 Feb 2026
A brand film with the Vice-Captains of India's Blind Women's and Men's Cricket Teams celebrating resilience and inclusivity in sport, made with the Cricket Association for the Blind in India and promoted across digital and social.
Launch · 9 Feb 2026
Complan signed 15-year-old IPL and India cricket sensation Vaibhav Sooryavanshi as brand ambassador and unveiled a campaign built around the line 'Thoda Plan, Thoda Complan', aimed at positioning the drink for young sporting achievers.
Talent: Vaibhav Sooryavanshi.
Launch · 9 Feb 2026
A film for the dual-display AQ-240 in the Future Classics vintage line, set in urban youth culture and built on the idea that young Indians refuse to be defined by a single look, role or mood.
Rebrand · 10 Feb 2026
A new brand position for India that treats the home as the starting point of people's ambitions, launched with a manifesto film and three stories, the first following YouTube chef Kabita Singh from a modest kitchen to 15 million subscribers. A 360 rollout across films, social, creator collaborations, stores, the website and app.
Agency: Leo. Talent: Kabita Singh.
Integrated campaign · 10 Feb 2026
A milestone campaign marking ICICI Lombard's 25th anniversary, expressing gratitude to the stakeholders who shaped its growth; later extended into a cinema-experience activation.
Festive · 10 Feb 2026
Brand endorser Hrithik Roshan leaves a Ferrero Rocher and a note reading 'Follow the shine' for his Valentine, who follows a trail of golden touches to a pyramid of Ferrero Rocher, positioning the chocolate as the go-to Valentine's Day gift.
Talent: Hrithik Roshan.
Launch · 11 Feb 2026 · Reported value Rs 6.2 crore
KSDL opened Tamannaah Bhatia's two-year term as brand ambassador at a Bengaluru event where she unveiled 57 products, Mysore Sandal Soap among them in new packaging, and a set of advertisements featuring her was released. Her selection in May 2025, reported as a Rs 6.2 crore deal, set off a row over picking a non-Kannadiga; Mysuru MP Yaduveer Wadiyar declined an online push to make him the face instead.
Talent: Tamannaah Bhatia.
Integrated campaign · 12 Feb 2026
A storytelling film that traces the jeweller's journey from a shop in Sangli to a listed, multi-store national chain, with Ranbir Kapoor as the new face beside long-time ambassador Madhuri Dixit and a nod to the Litestyle and Silvostyle sister brands. Built by AdVinciCode as the first campaign after the IPO and run on television, digital and social media.
Agency: AdVinciCode. Talent: Ranbir Kapoor.
Rebrand · 12 Feb 2026
LTIMindtree unveiled a new brand identity and positioning as a 'business creativity partner' and announced it would rename itself LTM Limited, aiming to help clients 'outcreate' markets by combining technology with human insight.
Influencer · 12 Feb 2026
Digital campaign for the brand's new pH-balanced Daily Moisture Cleansing Bar for sensitive infant skin in India, fronted by mother influencers rather than a celebrity face.
Ad film · 13 Feb 2026
TVC by LOM Worldwide that asks who started Indian household rituals, from dahi-cheeni to leaving plastic on new car seats, and answers that McVitie's started the original Digestive 186 years ago; on TV and digital.
Agency: LOM Worldwide.
Ad film · 13 Feb 2026
Colgate signed Kriti Sanon and cricketer Abhishek Sharma to sell Visible White Purple as a beauty product rather than a toothpaste, leaning on colour theory borrowed from cosmetics.
Talent: Kriti Sanon, Abhishek Sharma.
Digital/social · 13 Feb 2026
Three short digital films for Britannia Cake Fudge It Choco Brownie dramatised awkward relationship mishaps (a mistaken group text, an accidental confession), paired with on-ground activations that put relatable one-liners up in public spaces in Mumbai.
Agency: Tilt Brand Solutions.
Ad film · 14 Feb 2026
A TVC for residential air conditioners pairing MS Dhoni's calm with the ACs' reliability in Indian heat, played out as a cricket-flavoured exchange with travel creator Kamiya Jani. The 360 rollout leaned on IPL 2026 media plus news TV, cinema, radio, YouTube, Meta, connected TV, influencer content, RWA activations and airport branding.
Talent: MS Dhoni, Kamiya Jani.
Influencer · 14 Feb 2026
Valentine's Day campaign for the 10th Purple Days Sale that reframed the day around moving on from exes and situationships and choosing yourself. More than 1,000 creators posted Reels on the same day under one hashtag, backed by an on-ground activation at the Lajpat Nagar flagship.
Ad film · 14 Feb 2026
A brand film from Tilt Brand Solutions that sells the bathroom as an everyday spa ('Spa State of Mind'), moving from steam to soak to shower, and extended with an installation at India Design Week.
Agency: Tilt Brand Solutions.
Launch · 14 Feb 2026
A campaign fronted by Kriti Sanon and cricketer Abhishek Sharma repositioning tooth whitening as a beauty essential rather than an oral-care step, built around Colgate Visible White Purple's colour-theory-based technology that neutralises yellow tones for a visibly whiter smile.
Talent: Kriti Sanon, Abhishek Sharma.
Integrated campaign · 14 Feb 2026
A push for the premium economy cabin, now on about 60 percent of the fleet, arguing that an upgrade is a practical choice rather than a splurge. Built off a traveller survey and run from 11 February to 31 March 2026 across print, television, outdoor, YouTube, OTT, Meta, Uber and Spotify, including during the T20 World Cup.
Gulf
4 campaigns
Digital/social · 10 Feb 2026
Qatar Airways built a playable recreation of Doha and its cabin products inside Fortnite, reachable by island code, and ran a two-week golden-ticket hunt with gaming creators in which players screenshot the find and post it with #FlyWithQR to enter a draw for flights.
Festive · 11 Feb 2026
Union Coop's Ramadan promotion for 2026, pegged to the UAE's Year of the Family theme, cut prices by up to 60 per cent on around 3,000 products across its Dubai stores for the month.
Festive · 11 Feb 2026
The mall's Ramadan season programme, published on its own press page: Iftar and Suhoor menus at tenant restaurants including Hadoota Masreya and Gazebo, Ramadan and Eid fashion pushes with Centrepoint, H&M, R&B, Max and Galleries Lafayette L'Outlet, a Homes R Us home-refresh discount, and family activity tie-ins at Fun City, Sky Zone and Switch Bowling across the six themed courts.
Festive · 12 Feb 2026
An animated Ramadan film about food waste, set at a simple family meal rather than the lavish Iftar spread that dominates the season. Animation was chosen partly so no food would be wasted in the shoot, and the story is pitched at children and at the mothers who cook the meal.
Agency: Webedia.