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FestiveIndia4 Feb 2026

Har Safar Mein Dum Hai

Brand platform built around Apollo Tyres' title sponsorship of the Indian cricket team ahead of the T20 World Cup, opening with a film on Virat Kohli, Rohit Sharma, Shubman Gill, KL Rahul and Arshdeep Singh, later extended in June 2026 to spotlight the women's team ('Women in Blue') ahead of their World Cup.

BrandApollo Tyres
AgencyNot named
TalentVirat Kohli, Rohit Sharma, Shubman Gill, KL Rahul, Arshdeep Singh
ChannelsTV, digital, social
SourceNews18Campaign India

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