Himalaya Stress Test
A nationwide stress-awareness drive built on a 10-question self-assessment that drew over 75,000 responses; the findings (women and 18-34 year olds most stressed, Delhi the most stressed city) were released as a report, with Ashwagandha positioned as the brand's adaptogen answer.
| Brand | Himalaya Wellness |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | Pharmabiz |
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