Cipla
Cipla has 9 campaigns on record and no confirmed sponsorships yet.
9 of 9 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Cipla's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Raveena Tandon | Current | 23 Dec 2025 | 23 Dec 2025 |
| Ayushmann Khurrana | Past | 17 May 2022 | 17 May 2022 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 30 Jul 2026
Cipla Health's annual World ORS Day campaign for its Prolyte ORS brand, urging shoppers to check for the WHO-recommended mark before buying an oral rehydration solution. It combined a hospital-led awareness drive with MGM Group of Hospitals, nutritionist and fitness-creator content, healthcare-professional outreach, consumer sampling, and transit/outdoor visibility.
Purpose · 5 Feb 2026
A nationwide awareness campaign aimed at shifting obesity in India from a stigma to a science-led conversation, framing medical consultation as an empowering step rather than a last resort, built around everyday struggles and real-life outcomes rather than fear messaging.
Agency: Saatchi & Saatchi India.
Purpose · 23 Dec 2025
A campaign addressing the emotional and behavioural barriers, such as fear of injections and social discomfort, that keep diabetes patients from starting or continuing insulin therapy. It opened with a 'leaked' paparazzi-style film of actress Raveena Tandon helping a friend with diabetes, followed by a response film from a young girl describing her father's struggle, plus on-ground outreach and a patient support programme.
Agency: Godzilla. Talent: Raveena Tandon.
Experiential · 2025
Omnigel walked the Kanwar Yatra pilgrimage route with Pravis Consulting, handing devotees a purpose-built shoulder support called the Kandha Kawach and running hubs along the route with free massages and rest areas. Long-form video and regional media carried it in Uttar Pradesh and Bihar. It won at the ET Shark Awards 2026.
Ad film · 9 Jul 2024
A slice-of-life film for the Omnigel gel and spray about the way ordinary aches interrupt small pleasures. Cipla Health used it to consolidate the line it has run on the brand since 2019, when Omnigel was third in the pain-recovery market.
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Purpose · 29 Aug 2022
The latest phase of Cipla's long-running #BerokZindagi asthma and inhaler-awareness platform, built around an #InhalersHainSahi song about a girl overcoming asthma to become a dancer, aimed at busting myths about inhaler therapy. The song was written by Amitabh Bhattacharya and composed and sung by Amit Trivedi with Nikhita Gandhi.
Agency: Schbang. Talent: Amit Trivedi, Nikhita Gandhi.
Digital/social · 20 May 2022
A filmed social experiment for Cipla Health's mother-care brand, in which one group of ordinary people and one group of pregnant women each picked household objects to make a pregnancy easier. The first group chose things for the baby, the second for themselves. The brand also built a community hub called The Mother Board.
Other · 17 May 2022
Cipla Health named Bollywood actor Ayushmann Khurrana as brand ambassador for its flagship supplements brand Maxirich, with all future brand communications to feature him, aimed at broadening the brand's reach with his youth following.
Talent: Ayushmann Khurrana.
Purpose · 22 Dec 2015
Nicotex asked the friends and family of a smoker to give up a habit of their own in solidarity, then made the pledge the quit-smoking partner of the second Indian Super League season with one celebrity per franchise city. The brand reported 54,000 social conversations and more than 15 million viewers.
Agency: McCann. Talent: Bhaichung Bhutia, Neil Nitin Mukesh, Devi Sri Prasad.
Agencies
Credited on Cipla's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Saatchi & Saatchi India | 1 campaign | 5 Feb 2026 |
| Godzilla | 1 campaign | 23 Dec 2025 |
| Schbang | 1 campaign | 29 Aug 2022 |
| McCann Worldgroup India | 1 campaign | 22 Dec 2015 |
Against healthcare peers
Confirmed deals only. The full healthcare leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Cipla | 0 | 2 | 9 | – | 30 Jul 2026 |
| Fortis Healthcare | 2 | 3 | 3 | Running and fitness | 23 Jul 2026 |
| Herbalife | 2 | 2 | 3 | Cricket | 2026 |
| Revital-H | 1 | 1 | 6 | Kabaddi, hockey, tennis and more | 26 Feb 2026 |
| Emcure Pharmaceuticals | 0 | 0 | 7 | – | 24 Dec 2025 |
Where peers sponsor and Cipla doesn't
| Property | Peers on it |
|---|---|
| Patna Pirates | Revital-H |
| TCS World 10K Bengaluru | Fortis Healthcare |
| Indian Premier League | Herbalife |
| Women's Premier League | Herbalife |
| Tata Steel World 25K Kolkata | Fortis Healthcare |
Questions people ask
Who are Cipla's brand ambassadors in 2026?
Campaigns since April 2025 feature Raveena Tandon. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Cipla's campaigns?
Credited on Cipla campaigns: Saatchi & Saatchi India (1 campaign, latest 5 Feb 2026); Godzilla (1 campaign, latest 23 Dec 2025); Schbang (1 campaign, latest 29 Aug 2022).
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