Asics India
Asics India sponsors 39 properties, mostly kabaddi, hockey, tennis and more, then football, and has 3 campaigns on record. 5 confirmed in 2026.
40 of 52 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2027
On the Dubai Marathon's Official Sponsors wall for the 2027 race; the logos carry no alt text, so the brand is read off the image filename.
Partner · Event · 2026
Event Partner. Listed under "Event Partners"; official footwear and apparel partner.
Official partner · Event · 2026
Listed as "Sports Goods Partner" on the event's own sponsor wall.
Official partner · Event · 2026
Listed as "Sports Goods Partner" on the event's own sponsor wall.
Official partner · Event · 2025
Listed as "Sports Goods Partner" on the event's own sponsor wall.
Official partner · Event · 2025
Listed as "Sports Goods Partner" on the event's own sponsor wall.
Official partner · Event · 2025
Listed as "Sports Goods Partner" on the event's own sponsor wall.
Official partner · Event · 2024
Listed as "Sports Goods Partner" on the event's own sponsor wall.
Show 37 more
Official partner · Event · 2024
Listed as "Sports Goods Partner" on the event's own sponsor wall.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Kit supplier · Team · 2014
Kit supplier of South Africa national rugby union team, 2014–2023.
Kit supplier · Team · 2007
Kit supplier of Zhejiang Professional, 2007.
Kit supplier · Team · 2005
Kit supplier of Cagliari Calcio, 2005–2007.
Kit supplier · Team · 1999
Kit supplier of Vissel Kobe, 1999–present. Listed for the 2025 season.
Kit supplier · Team · 1999
Kit supplier of India national cricket team, 1999.
Kit supplier · Team · 1999
Kit supplier of Australia national cricket team, 1999–present.
Kit supplier · Team · 1999
Kit supplier of New Zealand national cricket team, 1999.
Kit supplier · Team · 1999
Kit supplier of South Africa national cricket team, 1999.
Kit supplier · Team · 1999
Kit supplier of Bangladesh national cricket team, 1999.
Kit supplier · Team · 1999
Kit supplier of Kawasaki Frontale, 1999–2010.
Kit supplier · Team · 1998
Kit supplier of Doncaster Rovers, 1998–1999.
Kit supplier · Team · 1996
Kit supplier of England cricket team, 1996–2000.
Kit supplier · Team · 1994
Kit supplier of Atalanta BC, 1994–2007.
Kit supplier · Team · 1993
Kit supplier of Heart of Midlothian, 1993–1995.
Kit supplier · Team · 1993
Kit supplier of Newcastle United, 1993–1995.
Kit supplier · Team · 1992
Kit supplier of Dundee, 1992–1994.
Kit supplier · Team · 1989
Kit supplier of Aris Thessaloniki, 1989–1991.
Kit supplier · Team · 1979
Kit supplier of Japan national football team, 1979–1998.
Kit supplier · Team · 1977
Kit supplier of South Korea national football team, 1977–1986.
4 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 9 Oct 2025
ASICS is named as a sponsor in the show notes of 3 episodes between 2025-10-09 and 2025-10-11, most recently 'Discover Rick's Everyday Escape'.
In-video ad read · Podcast · 1 Oct 2025
Asics is promoted with a listener offer link (asics.com) in the show notes of 2 episodes between 2025-10-01 and 2025-10-08, most recently 'Mayci Neeley (Secret Lives of Mormon Wives) Breaks Her Silence on Sexual Assault'.
In-video ad read · Podcast · 25 Sep 2025
ASICS is named as a sponsor in the show notes of 1 episode on 2025-09-25, most recently 'Hopkinsville Goblins: Part 1'.
Shirt sponsor · Team · 1996
Front-of-shirt sponsor of Stoke City, 1996–1997.
Ambassadors
Talent named in Asics India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shivam Dube | Current | 4 Feb 2026 | 4 Feb 2026 |
| Varun Chakravarthy | Current | 4 Feb 2026 | 4 Feb 2026 |
| Tiger Shroff | Past | 30 Sep 2022 | 30 Sep 2022 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 16 May 2026
ASICS's 2026 global brand campaign, rolled out in India, photographs runners, gym-goers and its own athletes minutes after they finish moving, without filters or skincare, to argue that the glow people chase through beauty products comes from 15 minutes of movement. Pegged to data on rising 'glow' skincare searches and the brand's 'Sound Mind, Sound Body' line.
Sports · 4 Feb 2026
Launched with the signing of India cricketers Shivam Dube and Varun Chakravarthy ahead of the upcoming World Cup, the campaign pairs Dube's power with Chakravarthy's composure to make the case that everyday movement builds mental resilience as much as physical performance, under the brand's 'Sound Mind, Sound Body' philosophy. Carried on ASICS India's Instagram.
Talent: Shivam Dube, Varun Chakravarthy.
Ad film · 30 Sep 2022
A brand film with ambassador Tiger Shroff that retells the company's founding idea of a sound mind in a sound body for young Indians, urging them to choose movement and wellbeing over everything else, whatever their sport or level.
Talent: Tiger Shroff.
Marketing leadership
As reported in the trade press, with the date and the article.
Against sportswear peers
Confirmed deals only. The full sportswear leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Asics India | 39 | 5 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| adidas | 276 | 3 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Puma India | 205 | 3 | 4 | Kabaddi, hockey, tennis and more | 17 Apr 2026 |
| Nike | 188 | 3 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Umbro | 130 | 0 | 0 | Kabaddi, hockey, tennis and more | 2025 |
Where peers sponsor and Asics India doesn't
| Property | Peers on it |
|---|---|
| Al Ain | adidas, Puma India, Nike |
| Al-Ahli Saudi | adidas, Puma India, Umbro |
| Al Hilal SFC | adidas, Puma India, Nike |
| Saudi Arabia national football team | adidas, Puma India, Nike |
| Umm Salal | adidas, Puma India, Nike |
| Qatar national football team | adidas, Nike, Umbro |
| U Mumba | adidas, Puma India |
| East Bengal | adidas, Umbro |
Questions people ask
What does Asics India sponsor?
Asics India has 39 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then football, including Dubai Marathon, Mubadala Abu Dhabi Open, Tata Mumbai Marathon. The latest is dated 2027.
Who are Asics India's brand ambassadors in 2026?
Campaigns since April 2025 feature Shivam Dube, Varun Chakravarthy. This comes from campaign credits in the trade press, not from endorsement contracts.
Does Asics India sponsor cricket?
Yes. Asics India has 6 confirmed cricket deals on record.
Know when Asics India signs something new
One email when Asics India or a sportswear rival signs a sponsorship, an ambassador or a campaign.
Work at Asics India? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.