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Integrated campaignIndia3 Feb 2026

Super Duper Refresher snow summer campaign

A summer campaign that pushes 7UP's Super Duper Refresher line through snow-led imagery, launched with a 20 rupee value pack to widen the brand's price ladder.

BrandPepsiCo India (incl. bottler Varun Beverages)
AgencyNot named
TalentNot named
ChannelsTV, digital
SourceMediaBrief

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