Bata
Bata has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Bata's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kusha Kapila | Current | 13 Oct 2025 | 13 Oct 2025 |
| Kartik Aaryan | Past | 1 Oct 2024 | 1 Oct 2024 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 2 Feb 2026
A refreshed chapter of Bata's long-running 'Make Your Way' campaign built around the Victoria Ballerina shoe range, with actor Sanjana Sanghi signed as the new face positioning the ballerina silhouette as an everyday staple.
Talent: Sanjana Sanghi.
Festive · 13 Oct 2025
Bata India's festive-season campaign for its Brighter Moments footwear collection, fronted by Kusha Kapila and Niharika NM, pitched by the company as a shift toward a more style-first, storytelling-driven brand image.
Talent: Kusha Kapila, Niharika NM.
Festive · 1 Oct 2024
A festive-collection campaign built around brand ambassador Kartik Aaryan, using a film following his journey and those of other young icons to promote an artisanal, high-fashion footwear line.
Talent: Kartik Aaryan.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Kit supplier · Team · 2009
Kit supplier of Bangladesh national cricket team, 2009–2011.
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Bata | 0 | 1 | 3 | – | 2 Feb 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Bata doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
Who are Bata's brand ambassadors in 2026?
Campaigns since April 2025 feature Kusha Kapila. This comes from campaign credits in the trade press, not from endorsement contracts.
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