Bee My Valentine, every day
A Valentine's campaign with brand ambassador Aneet Padda that asked couples to name their own Valentine's Day rather than the calendar one. Shoppers wrote their love stories in Mia stores until 15 February for Aneet to read, and the brand launched a bee and honeycomb themed collection alongside.
| Brand | Titan |
|---|---|
| Agency | Not named |
| Talent | Aneet Padda |
| Channels | digital, social, in-store |
| Source | exchange4media |
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