Start Your Story with Hide & Seek (Valentine's 2026)
A Valentine's push for Platina Hide & Seek choco chip cookies with Ananya Panday and Lakshya, positioning the cookie as an icebreaker for first conversations. Limited-edition packs carried a QR code for a dance-video contest, with the winning entry going on pack. Directed by Sarah Dacosta.
| Brand | Parle Products |
|---|---|
| Agency | Thought Blurb CommunicationsAgency not named on the source |
| Talent | Ananya Panday, Lakshya |
| Channels | TV, print, OOH, OTT, digital, social |
| Source | MediaNews4U |
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