A nationwide brand campaign fronted by brand ambassador Shah Rukh Khan ahead of the ICC Men's T20 World Cup 2026, directed by filmmaker Vasan Bala and built around a 1990s-nostalgic reimagining of the song 'Yeh Dil Deewana' from Khan's film Pardes; spans a campaign film, on-ground experiences, dealership activation and mass-media outreach, plus a 'Cricket ka Sabse Bada Deewana' UGC contest.
