Week of 26 Jan 2026
11 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
6 campaigns
Sponsorship activation · 27 Jan 2026
A special public display of the 2026 ICC Men's T20 World Cup trophy across three Indian cities (Mumbai, Bengaluru, Gurugram), with fan engagement zones, cricket-themed experiences and a chance to win match tickets, run under Hyundai's ICC premier partnership.
Regional · 27 Jan 2026
Regional engagement play in which Punjabi singer and actor Parmish Verma co-creates music-led storytelling and social content for Bridgestone's campaigns aimed at young North Indian buyers, chosen for his car-enthusiast credentials.
Talent: Parmish Verma.
Sports · 28 Jan 2026
A January 2026 consumer contest: buyers of 55-inch-plus QD Mini LED or 75-inch-plus QLED TVs registered via a QR code, posted a photo in a cricket-themed frame with #TCLRepublicDay, and 20 winners got live match tickets or Rohit Sharma-signed goodies.
Talent: Rohit Sharma.
Ad film · 28 Jan 2026
A Thar Roxx campaign fronted by actor Abhay Deol, part of Mahindra's continuing push to broaden the Thar franchise's appeal.
Talent: Abhay Deol.
Digital/social · 31 Jan 2026
A digital-only brand film with actress and wildlife enthusiast Malavika Mohanan that invites amateurs into wildlife photography and filmmaking with Sony cameras, built around a remixable anthem rather than a background score. Follows the earlier 'Think Weddings, Think Sony'.
Talent: Malavika Mohanan.
Ad film · 31 Jan 2026
An ingredient film directed by French filmmaker Bruno Aveillan follows the selection of ingredients and the master blender's work, to argue that Rajnigandha's premium taste is craft rather than accident; on TV, YouTube, Instagram, Facebook and OTT.
Agency: McCann Advertising.
Gulf
5 campaigns
Integrated campaign · 26 Jan 2026
A brand film built on the idea that sending money is a way of showing care rather than a transaction, aimed at expatriate remitters in the UAE. A hand gesture that turns the money sign into a heart carries the idea, and a drawn-out 'botimmm' closes each scene. Rolled out in phases across social, media, in-app and out-of-home in every Emirate.
Agency: TBWA\RAAD.
Festive · 27 Jan 2026
A week-long Indian Republic Day celebration opened at the flagship Mia Mall store in Al Nahda, Sharjah, then extended to selected Nesto stores. It carried Made-in-India and private-label pavilions, Republic Day pricing, and stage performances by Nesto staff from different Indian states alongside UAE-based artists.
Integrated campaign · 27 Jan 2026
An AI-driven seat selector that lets passengers pick a seat by the view rather than the seat number. Machine-learning models read flynas flight paths, direction, timing and weather to work out which landmarks, coastlines and sunsets fall on each side of the aircraft, and travellers browse photos taken by earlier passengers on the same route.
Agency: VML Riyadh.
Integrated campaign · 27 Jan 2026
A diamond campaign that moves the category away from grand occasions and towards everyday self-purchase, following a modern muse through ordinary and milestone moments. The first chapter positions solitaires, studs and tennis bracelets as markers of self-celebration rather than gifts, and ran across Damas stores in the GCC and online.
Launch · 30 Jan 2026
Dubai Media Incorporated unveiled Dubai+, a subscription streaming service built around family-safe viewing, with content classification and parental viewing controls as the pitch rather than volume of hours. Priced at AED 21 a month across the Middle East and Africa with free-to-view content for global audiences, and opened to Emirati and Arab creators as content partners.