McCann Worldgroup India
Named on 25 campaigns for 22 brands on BrandMap.
Clients
Brands this agency is named with, most work first.
Show all 22 clients
Campaigns
Newest first, with what our re-check found on each source.
Ad film · 15 Aug 2026
A film series for Gemini fronted by Shah Rukh Khan and written by Prasoon Joshi, pitching the assistant as a companion people can talk to in their own language rather than a tool. Aimed at users outside the English-speaking metros, made with McCann India and Nirvana Films and directed by Prakash Varma.
Agency: McCann India. Talent: Shah Rukh Khan.
Launch · 27 Jul 2026
For the upgraded Stayfree Secure XL with its 'Pad Change Alert' outer barrier, a Shoojit Sircar-directed TVC follows Kiara Advani and friends on a trek without checking their pads, backed by influencers, digital, sampling, wall paintings and on-ground activations.
Agency: McCann India. Talent: Kiara Advani.
Integrated campaign · 16 Jul 2026
A national brand campaign with new ambassador Kriti Sanon, by McCann India, that treats the bathroom as the one space to pause and reset; the film by Arun Gopalan runs across TV, OTT, digital, cinema, print, airports, outdoor and social.
Agency: McCann India. Talent: Kriti Sanon.
Rebrand · 1 Jun 2026
A brand refresh billed as 'VIP 2.0', launched with cinematic product films by McCann India for three new collections: VIP Classic (premium finishes, expandable), VIP Flex (front-access Flexi Flap panel) and VIP Pod (cup and phone holders, suspension wheels).
Agency: McCann India.
Ad film · 2 Apr 2026
A film for Dettol Antiseptic Liquid built on a mother's instinct to protect, set at a wedding where a boy hides an injury from his mother until she senses something is wrong. Written by Prasoon Joshi and directed by Amit Sharma.
Agency: McCann, Gurgaon.
Sponsorship activation · 30 Mar 2026
Built on Tata AIG's premier partnership with the 2026 IPL. The film sits inside a neighbourhood cricket match where a father is hurt going for a catch, then follows the cashless health claim from hospital to discharge under the line 'TATA AIG Hai Toh Bharosa Hai'. It ran through the season in several languages.
Agency: McCann Worldgroup.
Rebrand · 16 Feb 2026
Tata Communications relaunched its global corporate identity and positioning as 'Together, limitless,' paired with its first-ever television and digital brand campaign created by McCann, built around bringing clarity to a 'busy, noisy, crowded' enterprise technology landscape.
Agency: McCann.
Ad film · 31 Jan 2026
An ingredient film directed by French filmmaker Bruno Aveillan follows the selection of ingredients and the master blender's work, to argue that Rajnigandha's premium taste is craft rather than accident; on TV, YouTube, Instagram, Facebook and OTT.
Agency: McCann Advertising.
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Digital/social · 25 Nov 2025
Five films with Ishaan Khatter and Krithi Shetty that make a phone tap a style statement, released in phases with creator 'tap moments' on Reels and Shorts, quizzes and user content, plus on-ground 'Tap Zones' at cafes and stores. Creative by McCann Worldgroup India.
Agency: McCann Worldgroup India. Talent: Ishaan Khatter, Krithi Shetty.
Ad film · 10 Nov 2025
A film casting the Splendor as a companion across generations of riders, set to the old song 'Ek Raasta Hai Zindagi' recorded with Shankar Mahadevan and directed by Abhinay Deo. It treats life as a road in constant motion and the motorcycle as the constant on it.
Agency: McCann Worldgroup India. Talent: Shankar Mahadevan.
Digital/social · 26 Sep 2025
Britannia took a tea seller's viral 'chai kha lo' chant and had music creator Yashraj Mukhate turn it into a Chai Anthem, then ran a set of 20-second films by McCann Worldgroup set in hostels and on train journeys around dunking a Good Day in tea.
Agency: McCann Worldgroup India. Talent: Yashraj Mukhate.
Launch · 20 Jun 2025
A launch campaign for Apcolite All Protek with brand ambassador Virat Kohli, conceptualised by McCann Worldgroup. The film runs through the everyday hazards of juice boxes, milkshakes and crayons to show stains being repelled before they settle.
Agency: McCann Worldgroup India. Talent: Virat Kohli.
Integrated campaign · 31 May 2025
A film built on a rap track composed by Sneha Khanwalkar and sung by Aarya Jadhao, cutting between small towns, metros and traditions to argue that the airline carries the country's energy abroad. It ran on outdoor, print and digital.
Agency: McCann Worldgroup India. Talent: Sneha Khanwalkar, Aarya Jadhao.
Sponsorship activation · 5 Apr 2025
Birla Estates' Indian T20 League 2025 campaign with cricketers Virat Kohli, Bhuvneshwar Kumar and Krunal Pandya, drawing a parallel between Chinnaswamy Stadium and Birla Estates homes through three digital films; ran alongside Birla Estates' fourth consecutive year as Principal Sponsor of Royal Challengers Bengaluru (RCB). Conceptualised and produced by McCann.
Agency: McCann. Talent: Virat Kohli, Bhuvneshwar Kumar, Krunal Pandya.
Ad film · 7 Mar 2025
A live-action-and-animation film with its own anthem, debuting before the Champions Trophy final, follows young Indians racing through college, side hustles and traffic; Prasoon Joshi's McCann wrote it and Native Films produced it, with TV, digital, outdoor and print behind it.
Agency: McCann Worldgroup.
Purpose · 30 Aug 2024
Financial-inclusion drive by McCann India that turned the habit of rural women keeping cash in kitchen 'dabbas' into interest-paying micro savings accounts, opening more than a lakh accounts from a start in south Tamil Nadu before a national rollout. Won a bronze at Cannes Lions 2024 in the SDG category and a Creative Effectiveness shortlist in 2025.
Agency: McCann India.
Sports · 21 Jul 2024
A campaign built around YES BANK's role as official banking partner for Team India at the Paris 2024 Olympics, with a brand film spotlighting the families, coaches and communities behind athletes such as Neeraj Chopra and Nikhat Zareen, plus a microsite, yesteamindia.com, for public well-wishes.
Agency: McCann India. Talent: Neeraj Chopra, Nikhat Zareen, Esha Singh, Harmanpreet Singh, Tajinderpal Singh Toor.
Launch · 20 Jun 2024
Launch campaign for Campa Cricket, a lemon fizzy drink with electrolytes positioned as the 'drink of Indian fans', built by McCann on the idea that the fans' energy feeds the players' energy.
Agency: McCann Worldgroup.
Rebrand · 1 Mar 2024
A sonic brand identity built on Raga Yaman, composed with Shankar Mahadevan and Taufiq Qureshi and recorded with the Royal Philharmonic Orchestra, rolled out from digital touchpoints to lounge and boarding music. It followed the new global identity, the Manish Malhotra crew uniforms and the safety film made with Bharatbala and Prasoon Joshi.
Agency: McCann Worldgroup India. Talent: Shankar Mahadevan, Taufiq Qureshi, James Morgan.
Ad film · 6 Oct 2023
A McCann Worldgroup film set in a Kerala home where two children paint an elephant onto the wall with ketchup and the wall pushes the stains back out. A refrain of 'Bhaag Daag Bhaag' carries the stain-repellent claim for Apcolite All Protek.
Agency: McCann Worldgroup India.
Ad film · 26 Jul 2023
A set of four film situations, each about a relationship in which mutual trust lets someone grow, used to argue that trust is what a customer buys from a bank. McCann Worldgroup created the work.
Agency: McCann Worldgroup India.
Ad film · 10 May 2023
A summer film in which a teenage son makes Nescafé cold coffee for the family to dodge household chores, made to show that cold coffee is easy to make at home. The Nescafé Paparapa sonic hook is written into the dialogue.
Agency: McCann Worldgroup India.
Integrated campaign · 7 Jul 2022
Flipkart cast Alia Bhatt as a caped superhero, 'FlipGirl', fronting a 360-degree campaign around the promise of 'super products at super prices with super speed', with separate TVC films for mobiles, electronics and beauty running across languages.
Agency: McCann Worldgroup. Talent: Alia Bhatt.
Launch · 20 Aug 2021
The first campaign for Furlenco's annual furniture-subscription brand UNLMTD: a McCann Worldgroup ad film about a vampire who wakes after 100 years and has to furnish his empty mansion in one go without overspending. Recorded as the launch work of the sub-brand.
Agency: McCann Worldgroup.
Purpose · 22 Dec 2015
Nicotex asked the friends and family of a smoker to give up a habit of their own in solidarity, then made the pledge the quit-smoking partner of the second Indian Super League season with one celebrity per franchise city. The brand reported 54,000 social conversations and more than 15 million viewers.
Agency: McCann. Talent: Bhaichung Bhutia, Neil Nitin Mukesh, Devi Sri Prasad.
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