Nestlé India
Nestlé India sponsors 1 property, mostly film, and has 8 campaigns on record.
9 of 13 rows confirmed on their sourceHow we check
See how Nestlé India compares with ITC and McDonald's India (Westlife + CPRL franchisees)A 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Licensing · Film · 2017
Five limited-edition Munch x Baahubali 2 packs in stores nationally from April 2017, carried by a high-decibel TV campaign and exclusive social content.
4 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Maggi is listed among Kabita's Kitchen's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Maggi is listed among CookwithParul's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Maggi is listed among CookWithNisha's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Maggi is on HomeCookingShow's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Nestlé India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ayushmann Khurrana | Current | 24 Jul 2025 | 24 Jul 2025 |
| Rishabh Pant | Past | 22 May 2023 | 22 May 2023 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 9 Aug 2025
A TVC directed by Ram Madhvani celebrating the emotions of families cooking homemade desserts together, framing MILKMAID as the ingredient that makes those everyday moments 'Yummazing', alongside an updated, easier-to-reuse pack.
Ad film · 7 Aug 2025
A television commercial directed by Ram Madhvani showing families cooking desserts together, used to introduce Milkmaid's new resealable pack.
Digital/social · 24 Jul 2025
A partnership with Spotify fronted by Ayushmann Khurrana that let consumers scan specially designed KitKat packs to unlock a personalised Spotify playlist, extending KitKat's 'take a break' idea into a digital-first film plus outdoor advertising, Spotify in-app audio and social content.
Agency: Leo India. Talent: Ayushmann Khurrana.
Ad film · 22 Jun 2024
A Munch campaign telling young viewers to own the traits that make them different and to back what they want to do, hung off the crunch of the wafer bar.
Integrated campaign · 22 May 2023
Maggi extended its cricket-season platform by signing Rishabh Pant, building the work around friends watching a match together and eating Maggi through it.
Talent: Rishabh Pant.
Show 3 more
Ad film · 10 May 2023
A summer film in which a teenage son makes Nescafé cold coffee for the family to dodge household chores, made to show that cold coffee is easy to make at home. The Nescafé Paparapa sonic hook is written into the dialogue.
Agency: McCann Worldgroup India.
Ad film · 11 Apr 2023
A Milkybar thematic film about a mother nudging her child to imagine, turning imaginative play into learning, aimed at mothers of young children.
Agency: Wunderman Thompson.
Purpose · 19 Mar 2022
Launched on World Recycling Day with Tetra Pak, the initiative collects used beverage cartons and turns them into classroom desks for schools serving less-privileged children, with Reliance Retail and RUR Greenlife as collection partners.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2005
Front-of-shirt sponsor of Campeonato Brasileiro Série A, 2005.
Agencies
Credited on Nestlé India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Leo India | 1 campaign | 24 Jul 2025 |
| McCann Worldgroup India | 1 campaign | 10 May 2023 |
| Wunderman Thompson | 1 campaign | 11 Apr 2023 |
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Nestlé India | 1 | 0 | 8 | Film | 9 Aug 2025 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
Where peers sponsor and Nestlé India doesn't
| Property | Peers on it |
|---|---|
| Goafest | ITC, Britannia |
| Pushpa 2: The Rule | ITC, Britannia |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| News18 Rising Bharat Summit | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
Questions people ask
What does Nestlé India sponsor?
Nestlé India has 1 confirmed sponsorship property on record, mostly in film, including Baahubali 2: The Conclusion. The latest is dated 9 Aug 2025.
Who are Nestlé India's brand ambassadors in 2026?
Campaigns since April 2025 feature Ayushmann Khurrana. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Nestlé India's campaigns?
Credited on Nestlé India campaigns: Leo India (1 campaign, latest 24 Jul 2025); McCann Worldgroup India (1 campaign, latest 10 May 2023); Wunderman Thompson (1 campaign, latest 11 Apr 2023).
Know when Nestlé India signs something new
One email when Nestlé India or a food rival signs a sponsorship, an ambassador or a campaign.
Work at Nestlé India? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.