#UQuitIQuit
Nicotex asked the friends and family of a smoker to give up a habit of their own in solidarity, then made the pledge the quit-smoking partner of the second Indian Super League season with one celebrity per franchise city. The brand reported 54,000 social conversations and more than 15 million viewers.
| Brand | Cipla |
|---|---|
| Agency | McCann Worldgroup IndiaAgency not named on the source |
| Talent | Bhaichung Bhutia, Neil Nitin Mukesh, Devi Sri Prasad |
| Channels | social, digital, on-ground, TV |
| Source | MediaNews4U |
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