Dabba Savings Account
Financial-inclusion drive by McCann India that turned the habit of rural women keeping cash in kitchen 'dabbas' into interest-paying micro savings accounts, opening more than a lakh accounts from a start in south Tamil Nadu before a national rollout. Won a bronze at Cannes Lions 2024 in the SDG category and a Creative Effectiveness shortlist in 2025.
| Brand | ESAF Small Finance Bank |
|---|---|
| Agency | McCann Worldgroup IndiaAgency not named on the source |
| Talent | Not named |
| Channels | on-ground |
| Source | The Hindu BusinessLineExchange4media |
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