India Takes Flight sonic identity
A sonic brand identity built on Raga Yaman, composed with Shankar Mahadevan and Taufiq Qureshi and recorded with the Royal Philharmonic Orchestra, rolled out from digital touchpoints to lounge and boarding music. It followed the new global identity, the Manish Malhotra crew uniforms and the safety film made with Bharatbala and Prasoon Joshi.
| Brand | Air India |
|---|---|
| Agency | McCann Worldgroup India |
| Talent | Shankar Mahadevan, Taufiq Qureshi, James Morgan |
| Channels | digital, in-store |
| Source | MediaNews4U |
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