Cera Sanitaryware
Cera Sanitaryware has 3 campaigns on record and no confirmed sponsorships yet.
2 of 3 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Cera Sanitaryware's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kriti Sanon | Current | 16 Jul 2026 | 16 Jul 2026 |
| Kiara Advani | Past | 3 Nov 2022 | 3 Nov 2022 |
| Vijay Deverakonda | Past | 3 Nov 2022 | 3 Nov 2022 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 16 Jul 2026
A national brand campaign with new ambassador Kriti Sanon, by McCann India, that treats the bathroom as the one space to pause and reset; the film by Arun Gopalan runs across TV, OTT, digital, cinema, print, airports, outdoor and social.
Agency: McCann India. Talent: Kriti Sanon.
Experiential · 19 Sep 2023
A six-month takeover of the wall in Mumbai Airport T2's domestic departures with Times OOH: letter-cut displays and life-size cut-outs of the brand ambassadors against #GoGreen and #LapOfLuxury bathroom trends.
Integrated campaign · 3 Nov 2022
A 360 campaign from Wunderman Thompson India that recast Cera as a younger, bolder brand with new ambassadors Kiara Advani and Vijay Deverakonda, showing sanitaryware, faucets and tiles for every style from minimalist to maximalist.
Agency: Wunderman Thompson. Talent: Kiara Advani, Vijay Deverakonda.
Agencies
Credited on Cera Sanitaryware's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| McCann Worldgroup India | 1 campaign | 16 Jul 2026 |
| Wunderman Thompson | 1 campaign | 3 Nov 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Cera Sanitaryware | 0 | 1 | 3 | – | 16 Jul 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Cera Sanitaryware doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
Who are Cera Sanitaryware's brand ambassadors in 2026?
Campaigns since April 2025 feature Kriti Sanon. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Cera Sanitaryware's campaigns?
Credited on Cera Sanitaryware campaigns: McCann Worldgroup India (1 campaign, latest 16 Jul 2026); Wunderman Thompson (1 campaign, latest 3 Nov 2022).
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One email when Cera Sanitaryware or a home & building rival signs a sponsorship, an ambassador or a campaign.
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