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SportsIndia21 Jul 2024

Milkar Jitayenge

A campaign built around YES BANK's role as official banking partner for Team India at the Paris 2024 Olympics, with a brand film spotlighting the families, coaches and communities behind athletes such as Neeraj Chopra and Nikhat Zareen, plus a microsite, yesteamindia.com, for public well-wishes.

BrandYes Bank
AgencyMcCann Worldgroup IndiaAgency not named on the source
TalentNeeraj Chopra, Nikhat Zareen, Esha Singh, Harmanpreet Singh, Tajinderpal Singh Toor
ChannelsTV, OTT, digital, social
Sourceexchange4media

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