Lotus Effect Technology launch with Virat Kohli
A launch campaign for Apcolite All Protek with brand ambassador Virat Kohli, conceptualised by McCann Worldgroup. The film runs through the everyday hazards of juice boxes, milkshakes and crayons to show stains being repelled before they settle.
| Brand | Asian Paints |
|---|---|
| Agency | McCann Worldgroup India |
| Talent | Virat Kohli |
| Channels | TV, digital |
| Source | MediaNews4U |
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