Chai Khaa Lo, Good Day Duba Lo
Britannia took a tea seller's viral 'chai kha lo' chant and had music creator Yashraj Mukhate turn it into a Chai Anthem, then ran a set of 20-second films by McCann Worldgroup set in hostels and on train journeys around dunking a Good Day in tea.
| Brand | Britannia |
|---|---|
| Agency | McCann Worldgroup India |
| Talent | Yashraj Mukhate |
| Channels | digital, social, TV |
| Source | MediaNews4U |
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