Who sponsors Tyrrell
54 brands have sponsored Tyrrell across 20 seasons since 1970. 10 came back for more than one season. Not here yet: sportswear.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 1990 | 1991 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 |
|---|---|---|---|---|---|---|---|---|
| Epson | Livery | · | · | · | · | · | Kit | · |
| India Yamaha Motor | · | · | Kit | · | · | Livery | · | · |
| Korean Air | · | · | · | · | Kit | Livery | · | · |
| Mild Seven | · | · | · | Livery | · | Kit | · | · |
| PIAA | Kit | · | · | · | · | · | Livery | · |
| Agip | · | · | · | · | Kit | · | · | · |
| Autodesk | · | · | · | Kit | · | · | · | · |
| BP | · | · | Kit | · | · | · | · | · |
| Braun | · | Livery | · | · | · | · | · | · |
| Brother | · | · | · | · | · | · | · | Kit |
| Cabin | · | · | Livery | · | · | · | · | · |
| Calbee | Kit | · | · | · | · | · | · | · |
| Essilor | Kit | · | · | · | · | · | · | · |
| European Aviation | · | · | · | · | · | · | · | Kit |
| Fondmetal | · | · | · | Kit | · | · | · | · |
| Honda | · | Kit | · | · | · | · | · | · |
| ICL | · | · | · | · | · | · | Kit | · |
| Nippon Shinpan | Kit | · | · | · | · | · | · | · |
| Nokia | · | · | · | · | Livery | · | · | · |
| Safra | · | · | · | · | · | · | · | Kit |
| Sun Microsystems | · | · | · | · | · | · | · | Kit |
| Xena: Warrior Princess | · | · | · | · | · | · | Kit | · |
| YKK | · | · | · | · | · | · | · | Kit |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Epson | Consumer electronics | Livery sponsor, Shirt sponsor | 1990–1997 | |
| PIAA | Automotive | Livery sponsor, Shirt sponsor | 1990–1997 | |
| India Yamaha Motor | Automotive | Livery sponsor, Shirt sponsor | 1993–1996 | |
| Korean Air | Travel & hospitality | Livery sponsor, Shirt sponsor | 1995–1996 | |
| Mild Seven | – | Livery sponsor, Shirt sponsor | 1994–1996 | |
| Camel | – | Livery sponsor, Shirt sponsor | 1988–1989 | |
| Data General | Technology & software | Livery sponsor, Shirt sponsor | 1986–1988 | |
| Courtaulds | Energy & industrial | Livery sponsor, Shirt sponsor | 1983–1986 | |
| Elf | Energy & industrial | Livery sponsor, Shirt sponsor | 1970–1986 | |
| Maredo | Food | Livery sponsor, Shirt sponsor | 1984–1985 | |
| Brother | – | Shirt sponsor | 1998 | |
| European Aviation | – | Shirt sponsor | 1998 | |
| Safra | Energy & industrial | Shirt sponsor | 1998 | |
| Sun Microsystems | Technology & software | Shirt sponsor | 1998 | |
| YKK | Energy & industrial | Shirt sponsor | 1998 | |
| ICL | Technology & software | Shirt sponsor | 1997 | |
| Xena: Warrior Princess | – | Shirt sponsor | 1997 | |
| Agip | Energy & industrial | Shirt sponsor | 1995 | |
| Nokia | Consumer electronics | Livery sponsor | 1995 | |
| Autodesk | Technology & software | Shirt sponsor | 1994 | |
| Fondmetal | – | Shirt sponsor | 1994 | |
| BP | Energy & industrial | Shirt sponsor | 1993 | |
| Cabin | – | Livery sponsor | 1993 | |
| Braun | Consumer electronics | Livery sponsor | 1991 | |
| Honda | Automotive | Shirt sponsor | 1991 | |
| Calbee | Food | Shirt sponsor | 1990 | |
| Essilor | Energy & industrial | Shirt sponsor | 1990 | |
| Nippon Shinpan | Banking & finance | Shirt sponsor | 1990 | |
| Autobacs | – | Shirt sponsor | 1989 | |
| Courtalds | Energy & industrial | Livery sponsor | 1988 | |
| Unipart | Business services | Shirt sponsor | 1988 | |
| KONI | – | Shirt sponsor | 1986 | |
| Champion | Fashion & lifestyle | Shirt sponsor | 1985 | |
| Elf Aquitaine | Energy & industrial | Shirt sponsor | 1985 | |
| Renault | Automotive | Shirt sponsor | 1985 | |
| De'Longhi | Consumer electronics | Livery sponsor, Shirt sponsor | 1984 | |
| Old Milwaukee | Alcohol | Shirt sponsor | 1984 | |
| Shell | Automotive | Shirt sponsor | 1984 | |
| Systime Computer Solutions | Technology & software | Livery sponsor | 1984 | |
| Yardley Gold | – | Livery sponsor, Shirt sponsor | 1984 | |
| Benetton | Fashion & lifestyle | Livery sponsor | 1983 | |
| Goodyear | Automotive | Shirt sponsor | 1983 | |
| Sisley | Energy & industrial | Shirt sponsor | 1983 | |
| 7-Eleven | E-commerce & retail | Shirt sponsor | 1982 | |
| Coca-Cola India | Beverages | Shirt sponsor | 1981 | |
| Michelob | – | Livery sponsor | 1981 | |
| Parnelli Jones Enterprises | – | Shirt sponsor | 1981 | |
| Valvoline | Automotive | Shirt sponsor | 1981 | |
| YPF | Energy & industrial | Shirt sponsor | 1981 | |
| Candy | Food | Livery sponsor | 1979 | |
| First National City Travelers Checks | Banking & finance | Livery sponsor | 1977 | |
| Autolite | – | Shirt sponsor | 1971 | |
| Ford | Automotive | Shirt sponsor | 1971 | |
| Dunlop | Automotive | Shirt sponsor | 1970 |
Show all 54 sponsors
Categories here
Not here yet
Categories common on other motorsport properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other motorsport properties. For organisers, the shortlist.
Similar motorsport properties
Every deal, with its source66 rows · what our check found on each source page
Shirt sponsor · Team · 1998
Secondary shirt sponsor of Tyrrell, 1998.
Shirt sponsor · Team · 1998
Secondary shirt sponsor of Tyrrell, 1998.
Shirt sponsor · Team · 1997
Secondary shirt sponsor of Tyrrell, 1997.
Show 56 more
Shirt sponsor · Team · 1993
Secondary shirt sponsor of Tyrrell, 1993–1995.
Shirt sponsor · Team · 1990
Secondary shirt sponsor of Tyrrell, 1990–1992.
Livery sponsor · Team · 1984
Livery sponsor of Tyrrell, 1984.
Shirt sponsor · Team · 1983
Secondary shirt sponsor of Tyrrell, 1983–1991.
Shirt sponsor · Team · 1981
Secondary shirt sponsor of Tyrrell, 1981.
Shirt sponsor · Team · 1981
Secondary shirt sponsor of Tyrrell, 1981.
Livery sponsor · Team · 1977
Livery sponsor of Tyrrell, 1977–1978.
Know when Tyrrell signs a new sponsor
One email when a new sponsor signs or a category opens up.