Michelin
Michelin sponsors 16 properties, mostly motorsport, then kabaddi, hockey, tennis and more, and has 1 campaign on record. 2 confirmed in 2026.
17 of 20 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2027
Listed under "Official Partner" on dakar.com's own partners page.
In-video ad read · Podcast · 19 Jun 2026
Michelin is promoted with a listener offer link (offer.michelin.co.uk) in the show notes of 6 episodes between 2026-06-19 and 2026-08-28, most recently 'Porsche Expert Picks the Best Cars at Boxengasse Megaphonics 2026 | Ep 96 | Driv'.
Title · Event · 2026
Series title partner - the race is listed on Creventic's own calendar as the Michelin 24H Dubai 2026.
Show 8 more
Shirt sponsor · Team · 1981
Secondary shirt sponsor of March Engineering, 1981.
Shirt sponsor · Team · 1980
Secondary shirt sponsor of Alfa Romeo, 1980–1983.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Michelin is listed among Throttle House's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Michelin is listed among Mighty Car Mods's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Michelin is listed among Forrest's Auto Reviews's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Influencer · 22 Dec 2021
A YouTube creator campaign in eight languages in which automotive YouTubers such as MSK, Jatt Prabhjot and Gagan Chaudhary switched to Michelin tyres and reviewed them, followed by a mystery-box puzzle round with prizes for fans who guessed a city name. The videos crossed 80 million views.
Talent: MSK, Jatt Prabhjot, Gagan Chaudhary.
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Michelin | 16 | 2 | 1 | Motorsport | 2027 |
| Goodyear | 41 | 0 | 0 | Motorsport | 2003 |
| Pirelli | 38 | 3 | 0 | Motorsport | 2026 |
| Ford | 24 | 0 | 0 | Motorsport | 2023 |
| Shell | 19 | 1 | 3 | Motorsport | 2026 |
Where peers sponsor and Michelin doesn't
| Property | Peers on it |
|---|---|
| Web Summit Qatar | Shell |
| Yas Marina Circuit season | Pirelli |
Questions people ask
What does Michelin sponsor?
Michelin has 16 confirmed sponsorship properties on record, mostly in motorsport, then kabaddi, hockey, tennis and more, including Dakar Rally, Drive Torque Podcast, 24H Dubai. The latest is dated 2027.
Know when Michelin signs something new
One email when Michelin or an automotive rival signs a sponsorship, an ambassador or a campaign.
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