Shell
Shell sponsors 19 properties, mostly motorsport, then business, tech and industry, and has 3 campaigns on record. 1 confirmed in 2026.
22 of 23 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Listed on the Web Summit Qatar 2026 partner page.
Co-branded campaign · Film · 25 Jan 2023
Shell Lubricants signed with Yash Raj Films as the official engine oil partner for Pathaan, an out-film trade partnership that ran a contest giving Shell's mechanic and distributor community Pathaan tickets, movie-branded merchandise and a chance to meet Shah Rukh Khan.
Shirt sponsor · Team · 2019
Secondary shirt sponsor of Alfa Romeo, 2019.
Show 11 more
Shirt sponsor · Team · 1972
Secondary shirt sponsor of Frank Williams Racing Cars, 1972.
Shirt sponsor · Team · 1972
Secondary shirt sponsor of March Engineering, 1972–1976.
Shirt sponsor · Team · 1968
Secondary shirt sponsor of Ferrari, 1968–present.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Shell is on Fitra Eri's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Shell's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shahid Kapoor | Past | 17 Jun 2023 | 17 Jun 2023 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 23 Aug 2025
India debut of Shell's global Ferrari campaign, timed with the upgrade of Shell Helix Ultra to the 2025 API SQ standard and new packaging across the Helix range. Charles Leclerc and Lewis Hamilton of Scuderia Ferrari HP front it; the Indian launch ran as a two-day event with a live Ferrari pit-stop demonstration and BMW M driving experiences.
Talent: Charles Leclerc, Lewis Hamilton.
Ad film · 2025
Corporate brand film marking Shell's nearly 100 years in India, built on the line 'Shell chale ban ke saathi' (Shell travels along as a companion) and the idea of trust and partnership with Indian customers.
Ad film · 17 Jun 2023
Shahid Kapoor was signed as brand ambassador for Shell's lubricants business in India and fronted a TVC for the Shell Advance motorcycle oil range about everyday riders who keep going. The track in the film was composed by MTV Hustle contestant Gaurav Mankoti.
Talent: Shahid Kapoor.
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Shell | 19 | 1 | 3 | Motorsport | 2026 |
| Goodyear | 41 | 0 | 0 | Motorsport | 2003 |
| Pirelli | 38 | 3 | 0 | Motorsport | 2026 |
| Ford | 24 | 0 | 0 | Motorsport | 2023 |
| Toyota | 15 | 3 | 5 | Kabaddi, hockey, tennis and more | 24 Apr 2026 |
Where peers sponsor and Shell doesn't
| Property | Peers on it |
|---|---|
| Yas Marina Circuit season | Pirelli |
| Dunki | Toyota |
| Abu Dhabi Desert Challenge | Toyota |
Questions people ask
What does Shell sponsor?
Shell has 19 confirmed sponsorship properties on record, mostly in motorsport, then business, tech and industry, including Web Summit Qatar, Pathaan, Alfa Romeo. The latest is dated 2026.
Know when Shell signs something new
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