Ford
Ford sponsors 24 properties, mostly motorsport, then football.
24 of 31 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Sleeve sponsor · Team · 2023
Sleeve sponsor of Los Angeles, 2023–present. Listed for the 2025 season.
Sleeve sponsor · Team · 2011
Sleeve sponsor of New Zealand national cricket team, 2011–2016.
Show 16 more
Shirt sponsor · Team · 1994
Front-of-shirt sponsor of 1. FC Köln, 1994–1999.
Shirt sponsor · Team · 1994
Front-of-shirt sponsor of Sanfrecce Hiroshima, 1994.
Shirt sponsor · Team · 1970
Secondary shirt sponsor of Frank Williams Racing Cars, 1970.
Shirt sponsor · Team · 1970
Secondary shirt sponsor of March Engineering, 1970–1972.
7 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 7 Aug 2026
Ford is linked (ford.com) in the show notes of 1 episode on 2026-08-07, most recently 'Your Luxury Car Now Has Ads!'.
In-video ad read · Podcast · 30 Jul 2026
Ford is linked (fromtheroad.ford.com) in the show notes of 1 episode on 2026-07-30, most recently '614: Multitask on an Unfolded Square'.
In-video ad read · Podcast · 21 Jun 2026
Ford is promoted with a listener offer link (ford.com) in the show notes of 1 episode on 2026-06-21, most recently 'Ryan Jeffers Trade Rumors + Yankees Drop Series vs. the Reds | 1375'.
In-video ad read · Podcast · 27 Feb 2026
Ford is linked (ford.com) in the show notes of 1 episode on 2026-02-27, most recently '680: A Lot of Holes in That Cheese'.
Integrated segment · YouTube · Undated
Ford is listed among Red Bull's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Ford is on FEATR's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Ford is listed among PEWPEW's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Ford | 24 | 0 | 0 | Motorsport | 2023 |
| Goodyear | 41 | 0 | 0 | Motorsport | 2003 |
| Pirelli | 38 | 3 | 0 | Motorsport | 2026 |
| Shell | 19 | 1 | 3 | Motorsport | 2026 |
| Toyota | 15 | 3 | 5 | Kabaddi, hockey, tennis and more | 24 Apr 2026 |
Where peers sponsor and Ford doesn't
| Property | Peers on it |
|---|---|
| Web Summit Qatar | Shell |
| Yas Marina Circuit season | Pirelli |
| Dunki | Toyota |
| Abu Dhabi Desert Challenge | Toyota |
Questions people ask
What does Ford sponsor?
Ford has 24 confirmed sponsorship properties on record, mostly in motorsport, then football, including Los Angeles, New Zealand national cricket team, Stewart. The latest is dated 2023.
Does Ford sponsor cricket?
Yes. Ford has 1 confirmed cricket deal on record.
Know when Ford signs something new
One email when Ford or an automotive rival signs a sponsorship, an ambassador or a campaign.
Work at Ford? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.