India Yamaha Motor
India Yamaha Motor sponsors 1 property, mostly culture, arts and literature, and has 3 campaigns on record.
7 of 9 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2025
Named an 'Experiential Zone Partner' for the edition.
Partner · Event · 2025
Carried a branded experience zone on the official Chennai Comic Con 2025 page, headed 'yamaha'.
Partner · Event · 2025
'India Yamaha Motor Pvt. Ltd. has partnered with the Mumbai edition of Comic Con'; ran a Yamaha Pavilion. No tier named.
Partner · Event · 2024
Named among the edition's brands in the official wrap; Yamaha's own announcement describes a branded experience zone at the show without naming a tier.
Partner · Event · 2024
Yamaha Motor announced a partnership with this edition: 'Yamaha will set up a blue-themed experience zone at Comic Con.' No tier is named.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Shirt sponsor · Team · 2016
Front-of-shirt sponsor of NorthEast United, 2016–2017.
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 6 Dec 2024
Brand integration with Zee in which Sa Re Ga Ma Pa contestants composed and performed their own versions of Yamaha's Call of the Blue anthem, the first time the show had done that for a brand. Aired across Zee TV, Zee Tamil and Zee Telugu with a claimed cumulative reach of about 25 million viewers.
Integrated campaign · 19 Sep 2024
Fourth edition of Yamaha's flagship brand platform, aimed at first-time motorcycle buyers. The film shows children watching Yamaha's global models on a cinema screen and then finding them on the road outside, carried by a new anthem and the line 'Hear the Call Now'. Supported by Track Day, Call of the Blue Weekends, overnight tours and Blue Streaks community rides.
Integrated campaign · 16 Aug 2022
Third edition of the brand platform, with a film on young people from different walks of life whose aspiration to own a Yamaha turns into riding together. Came with the #MyCalloftheBlue contest (four winners sent to the Sepang MotoGP), Track Day and Blue Streaks rides, and an expansion of the Blue Square premium showroom network.
7 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Yamaha is on Walk off the Earth's YouTube sponsor wall, carried in 6 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Yamaha is listed among Drumeo's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| India Yamaha Motor | 1 | 0 | 3 | Culture, arts and literature | 2025 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and India Yamaha Motor doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
| Tata Mumbai Marathon | Hero MotoCorp |
Questions people ask
What does India Yamaha Motor sponsor?
India Yamaha Motor has 1 confirmed sponsorship property on record, mostly in culture, arts and literature, including Comic Con India. The latest is dated 2025.
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