Who sponsors Benetton
52 brands have sponsored Benetton across 12 seasons since 1986. Not here yet: sportswear, banking & finance.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 1993 | 1994 | 1995 | 1996 | 1997 | 1999 | 2000 | 2001 |
|---|---|---|---|---|---|---|---|---|
| AEA Technology | · | · | · | · | · | · | Kit | · |
| Agip | · | · | · | · | Kit | · | · | · |
| Akai | · | · | · | · | Kit | · | · | · |
| Benetton B195 | · | · | Livery | · | · | · | · | · |
| Bitburger | · | · | Kit | · | · | · | · | · |
| Bridgestone | · | · | · | · | · | Kit | · | · |
| Button | · | · | · | · | · | · | · | Livery |
| Cesare Paciotti | · | · | · | Kit | · | · | · | · |
| D2 Mannesmann | · | · | · | · | · | Kit | · | · |
| Elf | Kit | · | · | · | · | · | · | · |
| FedEx | · | · | · | Kit | · | · | · | · |
| Fisichella | · | · | · | · | · | · | · | Livery |
| Hewlett-Packard | · | · | · | · | · | Kit | · | · |
| Hitachi | · | · | · | · | Kit | · | · | · |
| Hype Energy | · | · | · | Kit | · | · | · | · |
| Kickers | · | · | Kit | · | · | · | · | · |
| Korean Air | · | · | · | · | Kit | · | · | · |
| Magneti Marelli | · | · | · | · | · | Kit | · | · |
| Marconi | · | · | · | · | · | Kit | · | · |
| Michelin | · | · | · | · | · | · | · | Kit |
| Mild Seven | · | Kit | · | · | · | · | · | · |
| Nordica | · | · | · | Kit | · | · | · | · |
| Novell | · | · | · | · | · | · | Kit | · |
| Oracle | · | Kit | · | · | · | · | · | · |
How crowded each season was
More logos means less room to stand out. Seasons with fewer than five sponsors on record are probably incomplete.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Button | – | Livery sponsor | 2001 | |
| Fisichella | – | Livery sponsor | 2001 | |
| Michelin | Automotive | Shirt sponsor | 2001 | |
| PlayStation 2 | Gaming & fantasy sports | Shirt sponsor | 2001 | |
| Vodafone | Telecom | Shirt sponsor | 2001 | |
| AEA Technology | Technology & software | Shirt sponsor | 2000 | |
| Novell | Technology & software | Shirt sponsor | 2000 | |
| Sportal | – | Shirt sponsor | 2000 | |
| Bridgestone | Automotive | Shirt sponsor | 1999 | |
| D2 Mannesmann | – | Shirt sponsor | 1999 | |
| Hewlett-Packard | Technology & software | Shirt sponsor | 1999 | |
| Magneti Marelli | – | Shirt sponsor | 1999 | |
| Marconi | – | Shirt sponsor | 1999 | |
| Playlife | Fashion & lifestyle | Shirt sponsor | 1999 | |
| Supertec | Automotive | Shirt sponsor | 1999 | |
| Agip | Energy & industrial | Shirt sponsor | 1997 | |
| Akai | Consumer electronics | Shirt sponsor | 1997 | |
| Hitachi | Home & building | Shirt sponsor | 1997 | |
| Korean Air | Travel & hospitality | Shirt sponsor | 1997 | |
| Cesare Paciotti | – | Shirt sponsor | 1996 | |
| FedEx | Business services | Shirt sponsor | 1996 | |
| Hype Energy | Energy & industrial | Shirt sponsor | 1996 | |
| Nordica | – | Shirt sponsor | 1996 | |
| Prince Sports | – | Shirt sponsor | 1996 | |
| team's nationality | – | Livery sponsor | 1996 | |
| United Breweries (Kingfisher) | Alcohol | Shirt sponsor | 1996 | |
| Benetton B195 | – | Livery sponsor | 1995 | |
| Bitburger | – | Shirt sponsor | 1995 | |
| Kickers | – | Shirt sponsor | 1995 | |
| Renault | Automotive | Shirt sponsor | 1995 | |
| RTL | – | Shirt sponsor | 1995 | |
| Mild Seven | – | Shirt sponsor | 1994 | |
| Oracle | Technology & software | Shirt sponsor | 1994 | |
| Elf | Energy & industrial | Shirt sponsor | 1993 | |
| Technogym | E-commerce & retail | Shirt sponsor | 1993 | |
| Brembo | Automotive | Shirt sponsor | 1992 | |
| or replaced by the Camel logo | – | Livery sponsor | 1991 | |
| Benetton B186 | – | Livery sponsor | 1988 | |
| 7-Up | – | Shirt sponsor | 1986 | |
| Autopolis | – | Shirt sponsor | 1986 | |
| Benetton | Fashion & lifestyle | Shirt sponsor | 1986 | |
| BMW | Automotive | Shirt sponsor | 1986 | |
| Camel | – | Shirt sponsor | 1986 | |
| Flying Tigers Airlines | Travel & hospitality | Shirt sponsor | 1986 | |
| Ford | Automotive | Shirt sponsor | 1986 | |
| Gancia | – | Shirt sponsor | 1986 | |
| Goodyear | Automotive | Shirt sponsor | 1986 | |
| Mobil 1 | Automotive | Shirt sponsor | 1986 | |
| Pirelli | Automotive | Shirt sponsor | 1986 | |
| Procter & Gamble India | Personal & home care | Shirt sponsor | 1986 | |
| Sanyo | Consumer electronics | Shirt sponsor | 1986 | |
| The European | Media & entertainment | Shirt sponsor | 1986 |
Show all 52 sponsors
Categories here
Not here yet
Categories common on other motorsport properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other motorsport properties. For organisers, the shortlist.
Similar motorsport properties
Every deal, with its source52 rows · what our check found on each source page
Shirt sponsor · Team · 2000
Secondary shirt sponsor of Benetton, 2000–2001.
Show 42 more
Shirt sponsor · Team · 1999
Secondary shirt sponsor of Benetton, 1999–2000.
Shirt sponsor · Team · 1999
Secondary shirt sponsor of Benetton, 1999–2000.
Shirt sponsor · Team · 1999
Secondary shirt sponsor of Benetton, 1999.
Shirt sponsor · Team · 1999
Secondary shirt sponsor of Benetton, 1999–2001.
Shirt sponsor · Team · 1997
Secondary shirt sponsor of Benetton, 1997–2001.
Shirt sponsor · Team · 1996
Secondary shirt sponsor of Benetton, 1996–1997.
Shirt sponsor · Team · 1996
Secondary shirt sponsor of Benetton, 1996.
Shirt sponsor · Team · 1996
Secondary shirt sponsor of Benetton, 1996.
Shirt sponsor · Team · 1996
Secondary shirt sponsor of Benetton, 1996–1997.
Livery sponsor · Team · 1996
Livery sponsor of Benetton, 1996–1997.
Shirt sponsor · Team · 1994
Front-of-shirt sponsor of Benetton, 1994–2001.
Livery sponsor · Team · 1991
Livery sponsor of Benetton, 1991–1993.
Shirt sponsor · Team · 1986
Secondary shirt sponsor of Benetton, 1986–1991.
Shirt sponsor · Team · 1986
Secondary shirt sponsor of Benetton, 1986.
Shirt sponsor · Team · 1986
Secondary shirt sponsor of Benetton, 1986–1998.
Know when Benetton signs a new sponsor
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