Pirelli
Pirelli sponsors 38 properties, mostly motorsport, then kabaddi, hockey, tennis and more. 3 confirmed in 2026.
37 of 39 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2026
Secondary shirt sponsor of Cadillac, 2026–present.
Official partner · Event · 2026
Listed under "OFFICIAL PARTNERS OF YAS MARINA CIRCUIT" on the circuit's All Partners page.
Shirt sponsor · Team · 2024
Secondary shirt sponsor of Racing Bulls, 2024–2025.
Shirt sponsor · Team · 2023
Secondary shirt sponsor of Aston Martin, 2023–2024.
Shirt sponsor · Team · 2020
Secondary shirt sponsor of AlphaTauri, 2020–2023.
Shirt sponsor · Team · 2019
Secondary shirt sponsor of Alfa Romeo, 2019–2023.
Show 30 more
Shirt sponsor · Team · 2019
Secondary shirt sponsor of Racing Point, 2019–2020.
Shirt sponsor · Team · 2011
Secondary shirt sponsor of Ferrari, 2011–present.
Shirt sponsor · Team · 2011
Secondary shirt sponsor of Force India, 2011–2018.
Shirt sponsor · Team · 2011
Secondary shirt sponsor of Mercedes-Benz, 2011–present.
Shirt sponsor · Team · 2011
Secondary shirt sponsor of Red Bull Racing, 2011–present.
Shirt sponsor · Team · 2011
Secondary shirt sponsor of Renault, 2011–2020.
Shirt sponsor · Team · 2011
Secondary shirt sponsor of Toro Rosso, 2011–2017.
Shirt sponsor · Team · 2011
Secondary shirt sponsor of Williams, 2011–present.
Shirt sponsor · Team · 1995
Front-of-shirt sponsor of Inter Milan, 1995–2021.
Shirt sponsor · Team · 1989
Secondary shirt sponsor of BMS Scuderia Italia, 1989–1990.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Pirelli is on Global Cycling Network's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Pirelli | 38 | 3 | 0 | Motorsport | 2026 |
| Goodyear | 41 | 0 | 0 | Motorsport | 2003 |
| Ford | 24 | 0 | 0 | Motorsport | 2023 |
| Shell | 19 | 1 | 3 | Motorsport | 2026 |
| Toyota | 15 | 3 | 5 | Kabaddi, hockey, tennis and more | 24 Apr 2026 |
Where peers sponsor and Pirelli doesn't
| Property | Peers on it |
|---|---|
| Web Summit Qatar | Shell |
| Dunki | Toyota |
| Abu Dhabi Desert Challenge | Toyota |
Questions people ask
What does Pirelli sponsor?
Pirelli has 38 confirmed sponsorship properties on record, mostly in motorsport, then kabaddi, hockey, tennis and more, including Audi, Cadillac, Yas Marina Circuit season. The latest is dated 2026.
Know when Pirelli signs something new
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