Bridgestone
Bridgestone sponsors 15 properties, mostly motorsport, then kabaddi, hockey, tennis and more, and has 3 campaigns on record. 2 confirmed in 2026.
18 of 19 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2010
Secondary shirt sponsor of Mercedes-Benz, 2010.
Shirt sponsor · Team · 2008
Secondary shirt sponsor of Force India, 2008–2010.
Shirt sponsor · Team · 2006
Secondary shirt sponsor of Super Aguri, 2006–2008.
Show 7 more
Shirt sponsor · Team · 1999
Secondary shirt sponsor of British American Racing, 1999.
Shirt sponsor · Team · 1999
Secondary shirt sponsor of Sauber, 1999–2010.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Shirt sponsor · Team · 2010
Secondary shirt sponsor of Renault, 2010.
Ambassadors
Talent named in Bridgestone's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| PV Sindhu | Past | 11 May 2024 | 11 May 2024 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 23 May 2026
Brand campaign on the idea that a car only reaches its engineered performance with the right tyre, using a mountain goat, cheetah and rhino to stand for grip, speed and control on Indian roads, and marking three decades in India. Rolled out across multiple platforms nationally.
Regional · 27 Jan 2026
Regional engagement play in which Punjabi singer and actor Parmish Verma co-creates music-led storytelling and social content for Bridgestone's campaigns aimed at young North Indian buyers, chosen for his car-enthusiast credentials.
Talent: Parmish Verma.
Launch · 11 May 2024
360-degree launch for the Dueler A/T 002 aimed at SUV and 4x4 owners: 140-second films on YouTube, Facebook and Instagram showing the tyre's tread and grip in wet and dry terrain, with brand ambassador PV Sindhu backing a convoy drive across varied Indian landscapes.
Talent: PV Sindhu.
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Bridgestone | 15 | 2 | 3 | Motorsport | 23 May 2026 |
| Goodyear | 41 | 0 | 0 | Motorsport | 2003 |
| Pirelli | 38 | 3 | 0 | Motorsport | 2026 |
| Ford | 24 | 0 | 0 | Motorsport | 2023 |
| Shell | 19 | 1 | 3 | Motorsport | 2026 |
Where peers sponsor and Bridgestone doesn't
| Property | Peers on it |
|---|---|
| Web Summit Qatar | Shell |
| Yas Marina Circuit season | Pirelli |
Questions people ask
What does Bridgestone sponsor?
Bridgestone has 15 confirmed sponsorship properties on record, mostly in motorsport, then kabaddi, hockey, tennis and more, including Atlas, HRT, Lotus. The latest is dated 23 May 2026.
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