Pigeon
Pigeon has 5 campaigns on record and no confirmed sponsorships yet.
5 of 5 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Regional · 14 Aug 2026
Onam campaign across Kerala with Pearle Maaney as 'Combo Rani', riffing on classic Onam food pairings such as puttu and kadala curry or chai and parippu vada to sell curated cookware-and-appliance combos at Pigeon outlets and stores.
Talent: Pearle Maaney.
Ad film · 17 Jan 2026
A TVC that turns convenience into a character: Insta-Mami, an apron-caped superhero who no longer needs muscle to press idiyappam because the battery-powered, trigger-press maker does it, aimed at South Indian working households.
Digital/social · 14 Jan 2026
A co-branded digital awareness campaign with Godrej Yummiez taking on the beliefs that frozen food is the opposite of fresh and that air fryers are only for snacks, pitching the two as partners for quick, lower-oil home cooking.
Festive · 13 Oct 2025
Digital-first festive campaign by Xebec Communications built on the idea that every Indian celebrates in a personal style, from grand traditional families to millennials living away from home, told through digital films, influencer and food-blogger collaborations, print and select OOH.
Agency: Xebec Communications.
Integrated campaign · 30 Oct 2024 · Reported value 1.28 lakh
A TV-led brand campaign under the tagline 'India Ka Happy Choice' that sells happiness rather than any single product, built on the claim that Pigeon now sells more than one product every second through 1.28 lakh retailers, 215 exclusive outlets and online.
Agencies
Credited on Pigeon's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Xebec Communications | 1 campaign | 13 Oct 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Pigeon | 0 | 3 | 5 | – | 14 Aug 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Pigeon doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
Which agency works on Pigeon's campaigns?
Credited on Pigeon campaigns: Xebec Communications (1 campaign, latest 13 Oct 2025).
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