JBL
JBL sponsors 1 property, mostly music, and has 6 campaigns on record. 3 confirmed in 2026.
7 of 8 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2023
New partner "joining us in this journey" for the 2023 edition.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Jbl is listed among Geekyranjit's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Launch · 15 Aug 2026
The second of JBL's two Independence Day week print campaigns, this one for the Bar 1300MK2 soundbar and built on the line 'Effortlessly Precise. Elegantly Wireless', selling detachable wireless surround speakers as home cinema.
Agency: Havas Creative India.
Festive · 15 Aug 2026
An Independence Day week print campaign for the JBL Live 780NC headphones and Live Beam 4 earbuds, reading independence as the freedom to choose what you listen to. The creative showed the products in white, green and orange colourways.
Agency: Havas Creative India.
Digital/social · 1 Mar 2026
A digital film with New Zealand cricketers Daryl Mitchell and Glenn Phillips about shutting out the noise of a packed stadium and listening only to the voices that matter, released as the cricket season peaked.
Agency: RepIndia. Talent: Daryl Mitchell, Glenn Phillips.
Festive · 26 Aug 2025
A 360-degree festive campaign built around an anthem that stitches together regional soundscapes from across India, launched alongside JBL's new festive audio lineup.
Integrated campaign · 3 Jul 2025
A 360 brand campaign celebrating originals who lead rather than follow, timed to the Live Beam 3 and Tour Pro 3 earbuds with their touchscreen Smart Charging Case, from Havas Creative India and Havas Media India.
Agency: Havas Creative India.
Show 1 more
Experiential · 12 Jun 2025
Ahead of James Gunn's Superman, JBL set up experience zones in 2,000 stores where shoppers watched the trailer on Dolby Atmos soundbars, ran a points-based retail contest for Superman merchandise, and asked fans on social to post about their JBL gear for film tickets.
3 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 21 Jul 2026
JBL is named as a sponsor in the show notes of 15 episodes between 2026-07-21 and 2026-09-01, most recently 'Mile High's Liz Tomforde Reveals The HOT Real-Life Job That Inspired It All'.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Jbl is on Unbox Therapy's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Jbl is listed among iJustine's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Agencies
Credited on JBL's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Havas Creative India | 3 campaigns | 15 Aug 2026 |
| RepIndia | 1 campaign | 1 Mar 2026 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| JBL | 1 | 3 | 6 | Music | 15 Aug 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and JBL doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
What does JBL sponsor?
JBL has 1 confirmed sponsorship property on record, mostly in music, including Vh1 Supersonic. The latest is dated 15 Aug 2026.
Which agency works on JBL's campaigns?
Credited on JBL campaigns: Havas Creative India (3 campaigns, latest 15 Aug 2026); RepIndia (1 campaign, latest 1 Mar 2026).
Know when JBL signs something new
One email when JBL or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
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