Star Sports
Star Sports sponsors 11 properties, mostly cricket, then kabaddi, hockey, tennis and more, and has 7 campaigns on record. 11 confirmed in 2026.
18 of 36 rows confirmed on their sourceHow we check
See how Star Sports compares with The Times of India and CrunchyrollA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Presenting sponsor · League · 2026
Official digital streaming partner for IPL 2026.
Presenting sponsor · League · 2026
Official television broadcaster for IPL 2026.
Event · 2026
Appears under the 'Other Sponsors' logo grid on the Goafest 2026 sponsor page; brand read off the logo file, tier not further specified.
Partner · Event · 2026
Listed under Other Sponsors on Goafest's own 2026 sponsor page.
Broadcast · Event · 2026
Tile labelled "OFFICIAL DIGITAL STREAMING PARTNER".
Broadcast · Event · 2026
Tile labelled "BROADCAST PARTNER".
Broadcast · Event · 2026
Listed under "BROADCAST & STREAMING PARTNERS".
Broadcast · Event · 2026
Listed under "BROADCAST & STREAMING PARTNERS".
Show 20 more
Broadcast · Event · 2025
Broadcast partner; the season aired on Star Sports Khel and JioHotstar.
Partner · Event · 2025
Named among Goafest 2025's backing partners; tier not specified in the report.
Event · 2025
Listed under 'CONTENT PARTNERS' on the official IFFI 56 partners and sponsors wall.
Broadcast · Event · 2025
Listed as "official digital streaming partner".
Broadcast · Event · 2025
Listed as "official broadcaster".
Broadcast · Event · 2025
Listed under "Official Broadcast Partners".
Broadcast · Event · 2025
Listed as "Official Streaming Partner".
Broadcast · Event · 2025
Listed as "Digital Streaming Partner".
Broadcast · Event · 2025
Listed as "Broadcast Partner".
Broadcast · Event · 2025
Listed as "OFFICIAL DIGITAL STREAMING PARTNER".
Broadcast · Event · 2025
Listed as "OFFICIAL BROADCASTER".
Broadcast · Event · 2024
Broadcast on Star Sports 2 in English and Star Sports First in Hindi.
Broadcast · Event · 2024
Listed as "official broadcaster".
Broadcast · Event · 2024
Listed as "Broadcast Partner".
Broadcast · Event · 2023
Broadcast partner; the season aired live on the Star Sports network.
Broadcast · Event · 2023
Exclusive telecast partner.
Broadcast · Event · 2023
Listed as "BROADCAST PARTNER".
Broadcast · Event · 2023
Listed as "OFFICIAL BROADCASTER".
Broadcast · Event · 2023
Listed as "Broadcast Partner".
Shirt sponsor · League · 2013
Front-of-shirt sponsor of Pro Kabaddi League, 2013–2016.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Ambassadors
Talent named in Star Sports's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Sanju Samson | Current | 12 Aug 2026 | 12 Aug 2026 |
| Tiger Shroff | Current | 12 Aug 2026 | 12 Aug 2026 |
| Riyan Parag | Current | 12 Aug 2026 | 12 Aug 2026 |
| Alia Bhatt | Current | 2 Jun 2026 | 2 Jun 2026 |
Campaigns
With the agency and talent where the trade press named them.
Festive · 14 Aug 2026
A ten-day Onam festive push positioning Asianet as the original home of the festival for Kerala and the Malayali diaspora. It bundled film premieres including Vazha 2 and Drishyam 3 with Bigg Boss Agnipareeksha, the Star Singer season 10 finale, food shows Onaruchimelam and Onakalavara, and festive episodes of the channel's fiction slate, and was sold to advertisers as a single festive stage.
Sports · 12 Aug 2026
A three-film campaign for the 2026/27 Premier League season on JioStar, each film a celebrity superfan's monologue that turns out to be devotion to their football club rather than a romantic partner -- starring Tiger Shroff (Manchester United), Sanju Samson (Liverpool) and Riyan Parag (Manchester United), airing on JioHotstar and Star Sports Network.
Talent: Tiger Shroff, Sanju Samson, Riyan Parag.
Sports · 2 Jun 2026
JioStar and the ICC's campaign to grow mainstream fandom for India's women's cricket team ahead of the T20 World Cup 2026, anchored by a film about unconscious bias in cricket fandom, a promotional film with Alia Bhatt and Sharvari Wagh, and a #T20CreatorClub creator programme, spanning TV, digital and original programming on JioHotstar and Star Sports.
Talent: Alia Bhatt, Sharvari Wagh.
Purpose · 9 Oct 2025
A brand film arguing that raising children is a shared job rather than the mother's alone, fronted by Tulsi from Kyunki Saas Bhi Kabhi Bahu Thi brought back in a new light. It premiered at FICCI Frames 2025 ahead of a fireside chat with Ekta Kapoor and Smriti Irani marking 25 years of the show.
Digital/social · 25 Aug 2025
An Onam film built as a song made of flowers, pitched by the channel as the world's first flower song, which set out to bring the meaning of the pookalam tradition back into public memory and the ritual of families gathering flowers together. Krishnan Kutty, who heads the South entertainment cluster at JioStar, framed it as tradition rebuilt with technology.
Show 2 more
Ad film · 18 Feb 2025
A two-minute Valentine's film in which veteran Malayalam villain TG Ravi looks back on a life of never finding love, played at younger ages by his own son Sreejith Ravi, his grandson Ritwunjay and Sanju Sanichan. It was salted with references to his filmography and with him speaking Gen Z slang, and pulled in villains from Asianet's serials Mauna Ragam and Ishtham Matram. Maitri Advertising made it, Mridul Nair directed, and it crossed 500,000 reshares on Instagram.
Agency: Maitri Advertising. Talent: TG Ravi, Sreejith Ravi, Sanju Sanichan.
Integrated campaign · 9 Feb 2023
A three-phase outdoor teaser for the show Tere Ishq Mein Ghayal. Large red hearts went up on hoardings and selfie points in Mumbai, Delhi, Lucknow, Kanpur, Agra, Bhopal and Indore on 3 February; after the full moon on 5 February the hearts appeared clawed; then fake CCTV footage of werewolf versions of the leads circulated before a poster reveal closed it. Radio and influencer posts carried the speculation.
Talent: Karan Kundrra, Gashmeer Mahajani.
3 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 18 Sep 2025
Colors sponsored Billie Eilish on YouTube; the most recent tracked video is 'Billie Eilish - Wildflower (colors Performance)' (2025-09-18). Detected from the video by SponsorRadar, not announced.
Agencies
Credited on Star Sports's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Maitri Advertising | 1 campaign | 18 Feb 2025 |
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
| Bookmyshow | 10 | 2 | 6 | Music | 2026 |
Where peers sponsor and Star Sports doesn't
| Property | Peers on it |
|---|---|
| Comic Con India | Crunchyroll, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Serendipity Arts Festival | The Times of India |
| India Art Fair | Bookmyshow |
| ET NOW Global Business Summit | The Times of India |
| Kala Ghoda Arts Festival | The Times of India |
Questions people ask
What does Star Sports sponsor?
Star Sports has 11 confirmed sponsorship properties on record, mostly in cricket, then kabaddi, hockey, tennis and more, including TATA IPL 2026, Goafest, Indian Premier League. The latest is dated 14 Aug 2026.
Who are Star Sports's brand ambassadors in 2026?
Campaigns since April 2025 feature Sanju Samson, Tiger Shroff, Riyan Parag, Alia Bhatt. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Star Sports's campaigns?
Credited on Star Sports campaigns: Maitri Advertising (1 campaign, latest 18 Feb 2025).
Does Star Sports sponsor cricket?
Yes. Star Sports has 13 confirmed cricket deals on record.
Know when Star Sports signs something new
One email when Star Sports or a media & entertainment rival signs a sponsorship, an ambassador or a campaign.
Work at Star Sports? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.