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FestiveIndia14 Aug 2026

OG Onam

A ten-day Onam festive push positioning Asianet as the original home of the festival for Kerala and the Malayali diaspora. It bundled film premieres including Vazha 2 and Drishyam 3 with Bigg Boss Agnipareeksha, the Star Singer season 10 finale, food shows Onaruchimelam and Onakalavara, and festive episodes of the channel's fiction slate, and was sold to advertisers as a single festive stage.

BrandStar Sports
AgencyNot named
TalentNot named
ChannelsTV, digital
SourceMediaNews4UMediaBrief

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