Vigil Aunty Says – Laziness Saves
A fraud-awareness push starring HDFC Bank's social-media character Vigil Aunty alongside seven stand-up comedians in a seven-episode comedy special streaming on JioHotstar from August 15, 2026, urging customers to pause before reacting to suspicious digital requests, timed to India's 80th Independence Day.
| Brand | HDFC Bank |
|---|---|
| Agency | KinnectAgency not named on the source |
| Talent | Not named |
| Channels | OTT, digital, social |
| Source | MediaNews4U |
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| Campaign | Type | Agency | Date |
|---|---|---|---|
| Vigil Aunty ft. Nora FatehiPurpose · 30 Jan 2024 | Purpose | – | 30 Jan 2024 |
| Vigil Aunty launch ft. Lola KuttyPurpose · 16 Aug 2022 | Purpose | – | 16 Aug 2022 |