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RebrandIndia11 Aug 2026

TechM Ting sonic identity

Tech Mahindra's first sonic brand identity, named 'TechM Ting' through an internal crowdsourcing campaign, translating its 'Scale at Speed' promise into an audio signature for voice interfaces, AI agents, offices, IVR, ringtones and events, including the Tech Mahindra Global Chess League.

BrandTech Mahindra
AgencyBrandMusiq
TalentNot named
Channelsdigital, social, radio
SourceMediaNews4U

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New brand identity (lozenge mark)Rebrand · 24 Oct 2025Rebrand–24 Oct 2025