Independence Day handloom OOH campaign
A multi-city outdoor campaign for Independence Day that celebrates regional weaves such as Patola, Pochampally, Mysore Silk, Jamdani and Bhagalpuri, each tied to its home city. The creative sells the Handloom Wash programme on Godrej's AI-powered front-load washing machines, tested on 25-plus Indian handloom fabrics.
| Brand | Godrej & Boyce (Appliances, Interio, Locks) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | OOH |
| Source | Godrej Enterprises Group |
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