Pepperfry
Pepperfry has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Pepperfry's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kiara Advani | Current | 10 Aug 2026 | 10 Aug 2026 |
| Sidharth Malhotra | Current | 10 Aug 2026 | 10 Aug 2026 |
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 10 Aug 2026
Pepperfry repositioned from a furniture marketplace to a broader home-products marketplace under the philosophy 'Fashion for Your Home', with a redesigned logo and visual identity, fronted by new brand ambassadors Kiara Advani and Sidharth Malhotra.
Talent: Kiara Advani, Sidharth Malhotra.
Festive · 25 Sep 2024
A festive campaign urging shoppers to buy furniture and home decor ahead of Diwali rather than waiting, built around the stress of last-minute festive shopping and an early-bird sale.
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Pepperfry | 0 | 1 | 2 | – | 10 Aug 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Pepperfry doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
Who are Pepperfry's brand ambassadors in 2026?
Campaigns since April 2025 feature Kiara Advani, Sidharth Malhotra. This comes from campaign credits in the trade press, not from endorsement contracts.
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