Week of 3 Aug 2026
1 sponsorship and 21 campaigns dated this week, confirmed rows only.
India
1 sponsorship
Co-branded campaign · Series · 3 Aug 2026
The climate think tank CEEW commissioned TVF to make a rooftop-solar campaign inside the Gullak universe, using the Mishra household and cast including Jameel Khan, Geetanjali Kulkarni, Harsh Mayar and Sunita Rajwar to argue solar as a household investment. TVF president Vijay Koshy and CEEW's Reethira Kumar both spoke on the record.
17 campaigns
Launch · 3 Aug 2026
The launch film for Parachute Advansed's new Protein Shampoo, using the recurring question 'Aisa Kya Hai?' as a curiosity device that reveals a woman's naturally healthy hair as the source of her everyday confidence, positioning the Aloe Vera and Coconut Milk formula around confidence rather than a beauty transformation.
Other · 4 Aug 2026 · Reported value Rs 10,000,
A three-day 20th-anniversary promotion gave away 20,000 free domestic tickets booked through IndiGo's direct channels, with the booking amount refunded up to Rs 10,000, marking two decades of the airline.
Launch · 4 Aug 2026
LT Foods signed celebrity chef Ranveer Brar as DAAWAT brand ambassador and launched an integrated campaign for DAAWAT Delight Basmati, built around the line 'Har Dish Ko Banaye Very Very Nice' and the rice's Superior Flavour Absorption positioning.
Agency: BBDO India. Talent: Ranveer Brar.
Experiential · 4 Aug 2026
An immersive in-cinema activation for Amaron's home power-backup solutions, built around simulated power-cut moments in the theatre to dramatise uninterrupted living, run with Omnicom's Lodestar UM and OOH agency Rapport.
Rebrand · 5 Aug 2026
A brand repositioning from 'caffeine-led' to 'experience-first' personal care, anchored by a film set in a hostel bathroom showing mCaffeine products shared shower-to-shower as a moment of self-care, announced by Co-founder & Chief Growth Officer Vaishali Gupta.
Ad film · 5 Aug 2026
An AI-made film told from a termite's point of view, in which an ageing termite's last words to his heir are a warning to stay away from Greenply plywood with TermiVax technology because it would end the family line. Humour used to carry an anti-termite product claim.
Integrated campaign · 5 Aug 2026
A three-film integrated campaign for FLITE's Buckle Collection, signing Ali Fazal alongside existing ambassador Sanya Malhotra, with films tied to monsoon, festive/wedding season and Eid.
Talent: Ali Fazal, Sanya Malhotra.
Digital/social · 6 Aug 2026
A digital-first campaign built on insights from 50,000-plus conversations with traders and investors across 15 states over five years, depicting everyday money moments such as shagun envelopes, first salaries and family conversations about savings.
Purpose · 6 Aug 2026
A retirement-planning campaign that borrows the cricket idea of a 'second innings' to encourage Indians to plan financially for life after work.
Purpose · 7 Aug 2026
A multi-phase liver-health-awareness campaign made by agency TheSmallBigIdea that introduced actor Ashish Vidyarthi as a symbolic 'villain' representing hidden risk factors like obesity and diabetes, then extended the idea into influencer-led social content fronted by actors Vivek Dahiya and Sana Makbul.
Agency: TheSmallBigIdea. Talent: Ashish Vidyarthi, Vivek Dahiya, Sana Makbul.
Ad film · 7 Aug 2026
A 'Factory Film' that opens up Pears' manufacturing process to show the craftsmanship behind its transparent amber soap bar, built around the line 'Farak Clear Hai' to turn the bar's transparency into the campaign's central creative idea.
Agency: TBWA\Lintas India.
Other · 7 Aug 2026
A 30-day outdoor takeover from 7 July to 11 August across 12 cities, from Bengaluru and Mumbai to Guwahati and Cochin, on premium billboards and mall DOOH screens, built on the idea that owning your failures is what makes you stand out. Planned and executed by Posterscope India.
Influencer · 7 Aug 2026
A drone-filmed branded video in which India football captain Sandesh Jhingan kicks a football off three mattresses (foam, grid and Duroflex Airboost) to visually demonstrate rebound and ease of movement, positioning Airboost's sleep technology around athletic recovery.
Talent: Sandesh Jhingan.
Ad film · 8 Aug 2026
A retro-futurist brand film in which a machine tries and fails to decode what makes Zeenat Aman, Siddhant Chaturvedi and the hip-hop duo Seedhe Maut original; directed by Kshitij Kankaria, with Phone (4a), Phone (4b), Ear (Open) and Headphone (1) in frame and more creators to follow.
Talent: Zeenat Aman, Siddhant Chaturvedi, Seedhe Maut.
Launch · 8 Aug 2026 · Reported value Rs 85
A campaign film for Ghadi's liquid detergent built for bucket washing, showing how everyday laundry has changed and pitching the format at households used to bar and powder, at an entry price of Rs 85 for 900ml.
Ad film · 8 Aug 2026
A film with Shraddha Kapoor that positions the Forbes SmartClean robotic vacuum as the household's new favourite, taking over daily cleaning with LiDAR navigation, obstacle detection, self-emptying and hot-water mop washing so the family gets its time back.
Talent: Shraddha Kapoor.
Ad film · 8 Aug 2026
A campaign film for the Kaashika collection (14KT gold, natural diamonds, temple motifs) built around the cultural heritage of Banaras/Kashi, shot across the city's ghats and temples and scored to the song 'Tum Tak', underlining CaratLane's push into Uttar Pradesh as a market.
Gulf
4 campaigns
Integrated campaign · 4 Aug 2026
A gym-wear thobe and ghutra built with GymNation's Saudi members, launched as a limited run and carried almost entirely on earned media and four Saudi creators. The chain reported more than 14 million impressions and a sell-out of the first production run, and is now talking to a Saudi manufacturer about scaling it.
Experiential · 5 Aug 2026
DMCC's travelling roadshow that sells Dubai as a base to business owners in target markets. The 2026 India leg ran in Pune and Mumbai for about 250 founders and investors, and the free zone tied the tour to a reported 9 per cent rise in Indian member companies.
Purpose · 7 Aug 2026
An August road-safety and heat-health campaign for Dubai's delivery riders run with the food platform Keeta, which sponsored 5,000 health kits carrying medical supplies, a hand fan and a cooling towel. Screenings and awareness consultations ran alongside, under the Ministry of Interior's 'Summer Without Accidents' banner, with Julphar and Protectol Health supplying materials.
Sponsorship activation · 8 Aug 2026
BDC became a platinum sponsor of Jeddah's Al Ittihad Club and said the deal would be activated through media and marketing assets, community initiatives and season-long activation events aimed at connecting younger fans with Historic Jeddah and promoting the company's projects.