Bajaj Finance
Bajaj Finance has 2 campaigns on record and no confirmed sponsorships yet.
1 of 3 rows confirmed on their sourceHow we check
See how Bajaj Finance compares with IDFC FIRST Bank and SBIA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Bajaj Finance is listed among Manufacturer's Guide's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Festive · 13 Aug 2026
An annual festive lending campaign offering reward bundles on personal and business loans, extended through August 2026 to ride the festive borrowing season.
Digital/social · 16 Nov 2025
Bajaj Finance began licensing digital face rights from Bollywood stars to power AI-generated advertising at scale, an early move by an Indian lender into AI-driven celebrity endorsement.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Bajaj Finance | 0 | 1 | 2 | – | 13 Aug 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Bajaj Finance doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
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