L&T Finance
L&T Finance sponsors 1 property, mostly business, tech and industry, and has 5 campaigns on record. 2 confirmed in 2026.
6 of 7 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate · Event · 2026
Associate Sponsor at India Energy Week 2026.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Larsen & Toubro is listed among National Geographic India's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in L&T Finance's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Jasprit Bumrah | Current | 27 Mar 2025 | 14 Aug 2026 |
Campaigns
With the agency and talent where the trade press named them.
Sports · 14 Aug 2026
A gold loan campaign fronted by brand ambassador Jasprit Bumrah, rolled out across key markets.
Talent: Jasprit Bumrah.
Sports · 12 Sep 2025
A television commercial for L&T Finance's 'Just Zoom' two-wheeler loans featuring Jasprit Bumrah, launched during the Asia Cup 2025 broadcast window on Sony TV as part of a 13-city integrated marketing push.
Talent: Jasprit Bumrah.
Ad film · 17 Apr 2025
A TV commercial for L&T Finance's business loans featuring Jasprit Bumrah as the 'Game Changer'.
Talent: Jasprit Bumrah.
Integrated campaign · 27 Mar 2025
L&T Finance signed cricketer Jasprit Bumrah as brand ambassador for an ATL/BTL campaign built around its Business Loan product, with a TVC drawing parallels between his precision and the brand's SME financing. It was later extended with an AI-powered microsite letting customers create personalised posters featuring Bumrah, feeding into an OOH activation across seven cities.
Talent: Jasprit Bumrah.
Festive · 29 Oct 2024
A Diwali campaign built around an AI-powered microsite that generates a personalised image of a user's dream, such as a new home, two-wheeler, vacation or business expansion, shareable as a Diwali greeting.
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| L&T Finance | 1 | 2 | 5 | Business, tech and industry | 14 Aug 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and L&T Finance doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
What does L&T Finance sponsor?
L&T Finance has 1 confirmed sponsorship property on record, mostly in business, tech and industry, including India Energy Week. The latest is dated 14 Aug 2026.
Who are L&T Finance's brand ambassadors in 2026?
Campaigns since April 2025 feature Jasprit Bumrah. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when L&T Finance signs something new
One email when L&T Finance or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
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