Mercedes-Benz
Mercedes-Benz sponsors 7 properties, mostly kabaddi, hockey, tennis and more, then motorsport, and has 4 campaigns on record. 3 confirmed in 2026.
10 of 15 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2027
Listed under "Official Sponsors".
Official partner · Event · 2026
Listed under "Official Sponsors".
Partner · Event · 2026
Event Partner. Listed under "Event Partners".
Shirt sponsor · Team · 2017
Front-of-shirt sponsor of Club Necaxa, 2017–2020.
Shirt sponsor · Team · 1995
Front-of-shirt sponsor of Como 1907, 1995–1996.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Mercedes-benz is listed among Unbox Therapy's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Product placement · Film · 27 Jun 2025
Named among the brands carried on the APXGP car and kit.
Integrated segment · YouTube · Undated
Mercedes-benz India is listed among Republic World's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Festive · 10 Aug 2026
Second run of the festive platform, from 11 August through October 2026, built on ownership offers: a three-month EMI holiday on the GLA and GLC, 6.99 per cent finance on select lines, trade-in benefits and a Key-to-Key upgrade programme on select GLE and GLS variants.
Festive · 17 Sep 2025
Festive campaign by Team X (BBDO India) on the thought 'A Dream is Never Too Far Away', a tribute to India's dreamers seen through the three-pointed star. The signature piece was a front-page print innovation that put a Mercedes-Benz steering wheel into readers' hands in a national daily; the campaign ran across print, retail, connected TV, digital and social.
Agency: BBDO India.
Ad film · 23 Apr 2025
Digital-first brand film with Roger Federer walking through the MANUFAKTUR personalisation experience, built on six emotional pillars (respect, trust, love, ease, desire, style) rather than specifications. Seeded through lifestyle and automotive influencers on Instagram, YouTube and connected TV, timed to the cricket season, with personalised communication to existing owners.
Talent: Roger Federer.
Other · 20 Jul 2024
Finance-led ownership campaign from Mercedes-Benz Financial Services offering three tailored solutions (Step-Up EMI, Easy Annual Benefit, EMI Holiday) on top of the Star Agility and Star Finance products, pitched ahead of six second-half launches. The company later listed it among its marketing campaigns.
Agencies
Credited on Mercedes-Benz's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| BBDO India | 1 campaign | 17 Sep 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Mercedes-Benz | 7 | 3 | 4 | Kabaddi, hockey, tennis and more | 2027 |
| Goodyear | 41 | 0 | 0 | Motorsport | 2003 |
| Pirelli | 38 | 3 | 0 | Motorsport | 2026 |
| Ford | 24 | 0 | 0 | Motorsport | 2023 |
| Shell | 19 | 1 | 3 | Motorsport | 2026 |
Where peers sponsor and Mercedes-Benz doesn't
| Property | Peers on it |
|---|---|
| Web Summit Qatar | Shell |
| Yas Marina Circuit season | Pirelli |
Questions people ask
What does Mercedes-Benz sponsor?
Mercedes-Benz has 7 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then motorsport, including Dubai Duty Free Tennis Championships, Mubadala Abu Dhabi Open, Club Necaxa. The latest is dated 2027.
Which agency works on Mercedes-Benz's campaigns?
Credited on Mercedes-Benz campaigns: BBDO India (1 campaign, latest 17 Sep 2025).
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