Tech Mahindra
Tech Mahindra sponsors 2 properties, mostly business, tech and industry, and has 2 campaigns on record. 3 confirmed in 2026.
3 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Listed under 'We Acknowledge Support of' on the summit site. No sponsorship tier is stated on the page.
Bronze sponsor · Event · 2026
Bronze Sponsor on the official LEAP 2026 partner page.
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 11 Aug 2026
Tech Mahindra's first sonic brand identity, named 'TechM Ting' through an internal crowdsourcing campaign, translating its 'Scale at Speed' promise into an audio signature for voice interfaces, AI agents, offices, IVR, ringtones and events, including the Tech Mahindra Global Chess League.
Agency: BrandMusiq.
Rebrand · 24 Oct 2025
Refreshed global visual identity marking Tech Mahindra's 39th anniversary, introducing a 'lozenge' symbol derived from the Mahindra Group's 'Rise' beam and anchored in Mahindra Red, as part of a three-year brand transformation tied to its 'Scale at Speed' positioning.
Agencies
Credited on Tech Mahindra's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| BrandMusiq | 1 campaign | 11 Aug 2026 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against technology & software peers
Confirmed deals only. The full technology & software leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Tech Mahindra | 2 | 3 | 2 | Business, tech and industry | 11 Aug 2026 |
| Google India | 15 | 10 | 6 | Business, tech and industry | 15 Aug 2026 |
| Meta India (Instagram, WhatsApp) | 7 | 3 | 6 | Business, tech and industry | 2026 |
| TCS | 3 | 4 | 2 | Running and fitness | 16 Jan 2026 |
| Truecaller India | 3 | 3 | 3 | Business, tech and industry | 8 Jan 2026 |
Where peers sponsor and Tech Mahindra doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Google India, Meta India (Instagram, WhatsApp), Truecaller India |
| Goafest | Google India, Meta India (Instagram, WhatsApp), Truecaller India |
| India Mobile Congress | Google India, Meta India (Instagram, WhatsApp), TCS |
| Web Summit Qatar | Google India, Meta India (Instagram, WhatsApp) |
| WAVES - World Audio Visual & Entertainment Summit | Google India, Meta India (Instagram, WhatsApp) |
| Comic Con India | Google India |
| Kaun Banega Crorepati season 18 | Google India |
| Tata Mumbai Marathon | TCS |
Questions people ask
What does Tech Mahindra sponsor?
Tech Mahindra has 2 confirmed sponsorship properties on record, mostly in business, tech and industry, including Bengaluru Tech Summit, LEAP. The latest is dated 11 Aug 2026.
Which agency works on Tech Mahindra's campaigns?
Credited on Tech Mahindra campaigns: BrandMusiq (1 campaign, latest 11 Aug 2026).
Know when Tech Mahindra signs something new
One email when Tech Mahindra or a technology & software rival signs a sponsorship, an ambassador or a campaign.
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