The Times of India
The Times of India sponsors 8 properties, mostly running and fitness, then business, tech and industry, and has 11 campaigns on record. 8 confirmed in 2026.
20 of 32 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Media · Event · 2026
Network Partner on the ET NOW GBS 2026 partner wall.
Partner · Event · 2026
Listed under Other Sponsors on Goafest's own 2026 sponsor page.
Partner · Event · 2026
Listed under Other Sponsors on Goafest's own 2026 sponsor page.
Media · Event · 2026
Listed under Partners
Media · Event · 2026
Listed as "Print Partner" on the event's own sponsor wall.
Media · Event · 2026
Listed as "Print Partner" on the event's own sponsor wall.
Partner · Event · 2026
Shown in the site's "Partners" grid; individual tiers are not printed.
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Partner · Event · 2025
Named among Goafest 2025's backing partners; tier not specified in the report.
Media · Event · 2025
Listed as "Print Partner" on the event's own sponsor wall.
Media · Event · 2025
Listed as "Print Partner" on the event's own sponsor wall.
Partner · Event · 2025
Shown in the site's "Partners" grid; individual tiers are not printed.
Broadcast · Event · 2024
TV Partner
Media · Event · 2024
Listed as "Print Partner" on the event's own sponsor wall.
Media · Event · 2024
Listed as "Print Partner" on the event's own sponsor wall.
Partner · Event · 2024
Shown in the site's "Partners" grid; individual tiers are not printed.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Shown in the site's "Partners" grid; individual tiers are not printed.
Ambassadors
Talent named in The Times of India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Javed Akhtar | Past | 2025 | 2025 |
| Aparshakti Khurana | Past | 10 Aug 2022 | 10 Aug 2022 |
| Ayushmann Khurrana | Past | 19 Feb 2022 | 10 Aug 2022 |
| Mithila Palkar | Past | 25 Apr 2022 | 25 Apr 2022 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 18 May 2026
Newsroom campaign across Times Now Navbharat and the network's Marathi, Bangla, Tamil, Telugu, Kannada and Malayalam digital platforms after the NEET UG paper-leak allegations, with ground reports from Kota, Sikar, Patna and other coaching hubs, expert content, reels, polls and a 'NEET Re-Exam Help Desk'. Went live on 15 May 2026.
Festive · 12 Aug 2025
A ten-day Independence Day run from 8 to 17 August for Times Prime members, with a partner offer dropped at noon each day from Starbucks, Country Delight, Paytm Flights, Klook and others. It closed with a limited-edition comic, 'Azaadi Ki Kahaniyaan', made with Amar Chitra Katha and Tinkle and delivered nationwide inside Zepto orders on 14 and 15 August.
Purpose · 10 Mar 2025
A Women's Day initiative from the Hindi daily to coin feminine Hindi words for professions and achievements that have none, in STEM, politics, sport and entrepreneurship. It started in print and moved to digital. Partha Sinha, President and Chief Brand Officer of the Times of India Group, framed it as a language movement.
Agency: FCB Ulka.
Integrated campaign · 6 Feb 2025
A brand campaign positioning Navbharat Times as the partner of progress, told through the real story of Zoya Thomas Lobo, who went from begging on Mumbai local trains to becoming India's first transgender photojournalist. It ran across print, digital and outdoor, with a digital film screened in multiplexes.
Agency: BelieveTrinity. Talent: Zoya Thomas Lobo.
Ad film · 2025
A digital-first brand film built on the idea that a change of address changes a life, written and voiced by Javed Akhtar and conceived with agency RK Swamy; it leans on emotional storytelling around migration and reuses a tagline MagicBricks first used in 2019.
Agency: RK Swamy. Talent: Javed Akhtar.
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Purpose · 2024
Havas Creative India printed The Times of India's editorial page entirely in the purple of voters' ink, with no headlines or logos, as a silent push against voter apathy during the general election that drew a record 642 million voters (the 2024 Lok Sabha poll). It won two Golds at Clio 2025 and 17 awards in all, including ADFEST and Spikes Asia.
Agency: Havas Creative India.
Purpose · 20 Jan 2023
Republic Day film from Wunderman Thompson India on the invisible thread that binds Indians, cut with archival voices of Gandhi, Nehru, Patel and others sourced from Prasar Bharati, with music by Dhruv Ghanekar and lyrics by Swanand Kirkire. Ran across news media, social and digital and asked readers to post their own answer to the question.
Agency: Wunderman Thompson.
Integrated campaign · 14 Sep 2022
Positive-news brand campaign around Independence Day built on eight big-picture images of Indian progress (an ice cafe in Ladakh, a school in the Jaisalmer desert that runs without air conditioning), run on 981 digital OOH screens across six cities for 15 days through Times OOH, alongside print and online.
Ad film · 10 Aug 2022
The second digital film in an ongoing brand campaign, again fronted by Ayushmann Khurrana and his brother Aparshakti Khurana, highlighting MB Prime's personalised assistance, priority access to owner listings and assisted virtual site tours.
Talent: Ayushmann Khurrana, Aparshakti Khurana.
Ad film · 25 Apr 2022
The membership platform's brand campaign with actor Mithila Palkar, pitched at digitally native young Indians and built around getting more out of every moment. It ran as a film plus a set of assets across an omnichannel media plan.
Agency: Wondrlab. Talent: Mithila Palkar.
Integrated campaign · 19 Feb 2022
A three-TVC campaign marking Magicbricks' move from listings to a full-stack property services platform with home loans, legal help and vaastu advice. Brand ambassador Ayushmann Khurrana voiced the manifesto film, and the campaign introduced a sonic signature for the brand across a six to eight week national media push.
Agency: RK Swamy BBDO. Talent: Ayushmann Khurrana.
Agencies
Credited on The Times of India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| FCB Ulka | 1 campaign | 10 Mar 2025 |
| BelieveTrinity | 1 campaign | 6 Feb 2025 |
| RK Swamy | 1 campaign | 2025 |
| Havas Creative India | 1 campaign | 2024 |
| Wunderman Thompson | 1 campaign | 20 Jan 2023 |
| Wondrlab | 1 campaign | 25 Apr 2022 |
| RK Swamy BBDO | 1 campaign | 19 Feb 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
| Bookmyshow | 10 | 2 | 6 | Music | 2026 |
Where peers sponsor and The Times of India doesn't
| Property | Peers on it |
|---|---|
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
| India Art Fair | Bookmyshow |
| MAMI Mumbai Film Festival | Bookmyshow |
| ICC Men's Cricket World Cup | Star Sports |
| Prime Volleyball League | Mirchi |
Questions people ask
What does The Times of India sponsor?
The Times of India has 8 confirmed sponsorship properties on record, mostly in running and fitness, then business, tech and industry, including ET NOW Global Business Summit, Goafest, Kala Ghoda Arts Festival. The latest is dated 18 May 2026.
Which agency works on The Times of India's campaigns?
Credited on The Times of India campaigns: FCB Ulka (1 campaign, latest 10 Mar 2025); BelieveTrinity (1 campaign, latest 6 Feb 2025); RK Swamy (1 campaign, latest 2025).
Know when The Times of India signs something new
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