Saregama
Saregama sponsors 2 properties, mostly business, tech and industry, then running and fitness, and has 2 campaigns on record.
3 of 10 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Event · 2025
Named by PIB among the 100-plus leading exhibitors at WAVES 2025. WAVES published no sponsor tiers; this is an exhibitor listing, not a named sponsorship.
Official partner · Event · 2024
Listed as "Artists Managed by" on the event's own sponsor wall.
6 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Saregama India Limited is on Saregama Hum Bhojpuri's YouTube sponsor wall, carried in 24 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Saregama is on Saregama Hum Bhojpuri's YouTube sponsor wall, carried in 20 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Saregama India Limited is on Saregama Telugu's YouTube sponsor wall, carried in 4 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Saregama is on Wunderbar Films's YouTube sponsor wall, carried in 16 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Saregama India Limited is on Saregama Karaoke's YouTube sponsor wall, carried in 35 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Saregama is on Saregama Karaoke's YouTube sponsor wall, carried in 35 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Saregama's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Alia Bhatt | Past | 12 Feb 2022 | 12 Feb 2022 |
| Ranveer Singh | Past | 12 Feb 2022 | 12 Feb 2022 |
Campaigns
With the agency and talent where the trade press named them.
Influencer · 12 Feb 2022
An influencer-led push for the song 'Dholida' from the film Gangubai Kathiawadi, run across Instagram and YouTube Shorts by Mad Influence and Hifi Digital family, using the film's stars alongside a wider set of creators.
Talent: Alia Bhatt, Ranveer Singh.
Integrated campaign · 4 Mar 2019
Saregama Carvaan's brand campaign by agency The Womb was ranked the single most effective campaign in the world in WARC's Effective 100 rankings, with Carvaan placed among the top five most effective brands globally alongside Coca-Cola, McDonald's, Burger King and Ikea.
Agency: The Womb.
Agencies
Credited on Saregama's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| The Womb | 1 campaign | 4 Mar 2019 |
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Saregama | 2 | 0 | 2 | Business, tech and industry | 2025 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and Saregama doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
| Serendipity Arts Festival | The Times of India |
Questions people ask
What does Saregama sponsor?
Saregama has 2 confirmed sponsorship properties on record, mostly in business, tech and industry, then running and fitness, including WAVES - World Audio Visual & Entertainment Summit, TCS World 10K Bengaluru. The latest is dated 2025.
Which agency works on Saregama's campaigns?
Credited on Saregama campaigns: The Womb (1 campaign, latest 4 Mar 2019).
Know when Saregama signs something new
One email when Saregama or a media & entertainment rival signs a sponsorship, an ambassador or a campaign.
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